Head of Brand Marketing

Overview

This is a new senior seat created deliberately. The premium beauty brand behind it has grown its turnover by 43% year-on-year. This is a brand that knows its edge, and this role exists to own that edge.

The Role

• Own how the brand shows up to the world – the strategy behind its content, the creative engine that produces it, and the influencer, social and PR activity that builds demand.
• Lead a creative team of 11-12, currently being restructured into performance and creators divisions. You inherit that team mid-change, which means you get to shape it: workload, capacity, structure, and the case to scale it as demand grows. Content producers, in-house creatives, and freelance resource all sit under you.
• Connect creative output to commercial performance, making sure brand-building and conversion pull in the same direction, and that every piece of work has a measurable role in the funnel. Define organic social, influencer and creator strategy end-to-end, and own PR too.

The Package

• £50,000 – £65,000
• Hybrid working: three days in the office
• Pivotal leadership role with real ownership
• Enhanced senior-level benefits

The Person

• You’re a Senior Brand or Brand-creative Leader inside an independent consumer brand that has scaled past £20-25m – most likely beauty or an adjacent lifestyle category. You came up through creative, and understand how great work is made, but you lead people now rather than open the files yourself.
• You’ve managed and scaled creative teams, planned capacity against demand, and owned brand positioning, social and influencer strategy. Your CV shows stability. And a fast-moving, creator-led environment is where you do your best work.