Head of Performance Marketing

Central Employment are working with a leading Glasgow based Digital Marketing and Web Development agency, as they look to appoint a Head of Performance Marketing, reporting into the SLT, managing a team of SEO & Paid Media experts.

If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.

We are looking for a forward-thinking Head of Performance Marketing to lead my clients digital growth and brand presence.

You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape.

You'll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.

Key Responsibilities Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.

Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.

Future-Proofing: Lead our GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.

Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.

Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.

Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.

Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.

Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.

Requirements Proven track record in a senior marketing role, ideally within a fast-paced environment.

Experience in Hospitality Marketing is a major plus.

Technical Literacy: Deep understanding of SEO and Paid Media mechanics.

You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.

Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate "marketing-speak" into business results.

Trend Hunter: A natural curiosity for emerging tech and digital trends; you're the person who knows what's coming next before it hits the mainstream. xwzovoh

Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels.