Brand Manager

About The Role

Reporting to the Senior Brand Manager, you'll be responsible for managing and developing a portfolio of branded products from concept through to launch and beyond. Working closely with cross-functional teams across Marketing, NPD, Commercial, Category, Supply Chain and Finance, you'll ensure our product portfolio remains relevant, competitive and commercially successful.
You'll combine consumer insight, market trends and commercial thinking to deliver innovations that strengthen brand equity and drive sustainable growth.

Key Responsibilities:

• Lead the delivery of innovation and product development plans across the Food For Now portfolio.
• Manage the full product lifecycle, from concept generation and business case development through to launch, optimisation and discontinuation.
• Deliver successful new product launches on time and within budget.
• Build strong relationships with suppliers, agencies and internal stakeholders.
• Use consumer insights, market trends and category data to identify growth opportunities.
• Support margin improvement initiatives through recipe, packaging and value engineering projects.
• Manage artwork development and packaging projects with internal creative teams and external agencies.
• Support customer communications, product photography and launch activation activities.

About You
We believe success comes from collaboration and diverse perspectives. At Samworth Brothers, we value team players who are driven to achieve great results together. You’ll bring the following skills and experience:

• You will have experience in brand management, marketing or category/brand activation (FMCG experience is a plus)
• A proven track record of delivering products from concept to launch.
• Experience working cross-functionally and managing multiple stakeholder relationships.
• Strong project management and organisational skills.
• Commercial awareness and the ability to build robust business cases.
• Excellent influencing and communication skills.
• A keen eye for detail and a passion for consumer-focused innovation.

What We Offer
We’re building a workplace where different ways of thinking are not just welcomed but supported, with clear communication, flexible processes, and a commitment to continuous improvement so everyone can thrive.
Company pension scheme
Access to health and well-being support, such as healthcare, optical and dental discounts
Employee discount scheme
Experience annual pay reviews
Profit related pay
Opportunity for extended leave
Free on-site parking
Unlock your potential through training and growth opportunities

About You

About Us

Food For Now specialises in the daily delivery of short shelf-life products, serving a wide range of customers with an equally diverse portfolio of brands and offerings. Agile, responsive, and growing rapidly, we’re proud to be helping retailers meet the demands of today’s fast-paced food landscape.
At Food For Now, we’re more than just a logistics and supply operation—we’re a family. Our collaborative culture and strong team spirit help us support one another and achieve great things together. As part of a well-established group, we offer stability, opportunity, and a place where you can truly thrive.
Ready to make a difference? Join us and be part of something special!
We’re proud to be an Equal Opportunities employer making diversity and inclusion a core part of everything we do. We also actively welcome applications from neurodivergent individuals and are committed to a recruitment process that’s fair, respectful, and free from bias. If you need any adaptations to the application or interview process, please do let us know.
Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt, please contact an official Samworth Brothers representative.

All Locations

Leicester

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All Departments

Commercial

All Departments is a required field

Advertising Salary

Not Specified

Vacancy Type

Permanent

Normal Working Days:

Monday - Friday

Normal Start & Finish Time:

08:30 - 17:00