Head of Country Commercial Management - Admin Services

ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and a comprehensive set of connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• Offices in Central London, with member support and technology in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About the team

The Admin Services commercial team is responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company Secretariat services. Most are sold on a subscription basis, providing consistent value to members and a steady revenue stream to Tide. The team works with Product, Finance, Business Insights, CRM and Operations to translate member and commercial insights into product enhancements, positioning, and strategies that enhance engagement and retention.

About the role

We’re looking for an exceptional Commercial Head to drive revenue growth from Admin Services in the UK. You will sit at the heart of Tide’s commercial function and collaborate with cross-functional teams to understand performance, uncover opportunities, and work across multiple areas to deliver. This requires a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is increasing.

In this role, you will be responsible for the strategy and implementation of core activities to drive activation and usage of the broad range of Admin Services products. This includes partnering with marketing teams to ensure seamless delivery of ongoing campaigns. You will own the strategy and launch approach for new product launches, ensuring that all channels and member touchpoints are considered, including end-to-end journeys and transaction channels. You’ll need to partner effectively with multiple stakeholders to make this happen, and excellent organisation and communication skills are essential.

Some of the things you’ll be doing:

• Revenue Ownership & Forecasting: Partner with Finance and key stakeholders to set, track, and refine financial projections for Admin Services, ensuring revenue accountability and proactive identification of risks and opportunities.
• Analytics-Driven Insight: With support from the BI team, analyse member behaviour, segment audiences, and measure subscription cohort performance. Translate data into clear recommendations that shape product prioritisation, pricing, positioning and communications.
• Product Development: Leverage commercial and analytics insights to partner with Product teams to address opportunities, shape product positioning, align on roadmaps, and support successful product launches with tailored go-to-market strategies.
• Launch Strategy: Support new feature launches across channels, partnering with sales and operations teams to deliver experiments. Facilitate brainstorm sessions to surface ideas and implementation plans.
• Stakeholder Management: Communicate regularly with a wide range of stakeholders, including Tide’s Senior Leadership Team and the C-Suite.
• Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends and translate them into actionable strategies that strengthen Tide’s positioning.
• Member Obsession: Become an expert in the core motivations of our members to bring their voice to commercial and product design discussions.

What we are looking for

• Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across initiatives to meet revenue goals.
• 7+ years’ experience: Leading ongoing activity to drive commercial performance, ideally with experience in Accounting or Admin Services products, preferably in a fintech environment. Demonstrated ability to plan and deliver consistent activity that drives impact.
• Strong analytical mindset: Able to review and interpret data to develop hypotheses and turn insights into actionable plans.
• Proven GTM track record: Delivering holistic, high-impact omni-channel campaigns across sales, CRM, and in-app touchpoints.
• Exceptional project management: Ability to juggle multiple launches and tests in a fast-moving environment.
• Creative collaborator: Builds relationships across teams, crafts messaging, and navigates ambiguity with confidence.
• Self-starter attitude: Works backwards from targets, removes blockers proactively, and adapts when priorities shift.
• Team Management: Able to coach and guide a small team who will own specific products under your overall leadership.

What you’ll get in return:

• Competitive salary
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• Hundreds of perks and discounts through Vitality Health Insurance
• 24/7 Employee Assistance Programme
• 25 days holiday with the option to buy extra days
• Professional L & D budget per year
• Referral bonus when you bring your friends to join Tide
• Salary sacrifice benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office in Liverpool Street with an all-day snacks bar
• Enhanced family-friendly leave
• 24 hours paid volunteering time off per year
• Flexible work from home or at the office
• Monthly team socials
• Sabbatical leave

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that success comes from diversity. Our Tideans come from a variety of backgrounds and experience levels. We celebrate diversity as a cornerstone of our success and strive to build products that resonate with our members’ diverse needs.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies may misrepresent Tide. Please be aware of the following:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed on our Careers Page and applications should be submitted there.
• Communication from Tide will only come from an official Tide email address.
• Tide does not work with agencies or recruiters without prior formal engagement.

If you are contacted by anyone misrepresenting Tide or requesting payment, report it to talent@tide.co. Your safety and trust are important to us, and we are committed to a fair recruitment process.

We may use AI to enhance the hiring experience. See our AI Policy for details.