UK & Ireland Marketing Manager - Food/FMCG

Reference: JN-

Posted:

Location: International, GB

Contract type: Full time

Company: Michael Page

Job function: Marketing & Agency

Subsector: FMCG & Consumer

Sector: FMCG (Fast Moving Consumer Goods)

Where: International

Contract type: Permanent

Consultant name: Andy Cook

Consultant phone:

• Previous UK Marketing experience working in FMCG - Food/Beverages?
• Looking to relocate and be based in their Luxembourg HQ?

About Our Client

A household name FMCG brand.

Job Description

Reporting to the International Marketing Director, you'll be responsible for developing and executing marketing plans across the UK and Ireland, balancing brand-building activity with commercial objectives.
You'll have the opportunity to influence marketing investment, lead agency partnerships and deliver campaigns across digital, media, retail and consumer touchpoints. You'll also manage a team member, providing an opportunity to further develop your leadership experience within an international business.
Key Responsibilities

• Develop and implement annual marketing plans for the UK and Ireland, aligned with wider international business objectives
• Analyse consumer behaviour, market trends and competitor activity to identify opportunities for growth
• Lead the development and delivery of integrated marketing campaigns across online and offline channels
• Collaborate with digital specialists to deliver effective digital communications and enhance consumer engagement
• Develop media plans and manage relationships with creative, media and events agencies
• Plan and execute consumer-facing events, brand activations and point-of-sale initiatives
• Partner with sales teams to develop customer marketing plans and present brand initiatives to commercial partners
• Monitor market performance, campaign effectiveness and marketing budgets, identifying opportunities to optimise investment
• Use market intelligence and consumer insights to inform strategic decisions and improve commercial results
• Present marketing plans, performance updates and recommendations to senior leadership
• Manage and support a team member across day-to-day marketing activities

The Successful Applicant

• 7+ marketing experience within an FMCG business
• Experience in Food or Beverages is essential for this role
• Previous experience working with the UK market and a strong understanding of consumer behaviour and market dynamics
• A proven track record of developing and delivering integrated marketing campaigns across digital and traditional media
• Experience working with media agencies and managing external creative and communications partners
• Advanced knowledge of Nielsen, IRI or equivalent market research and measurement databases
• Strong project management skills and the ability to manage multiple priorities
• Excellent analytical, communication and presentation skills
• A proactive, detail-oriented approach and the confidence to make recommendations that improve performance
• A degree in Marketing, Business Administration, Communications or a related discipline

What's on Offer

A good salary + Bonus + Relocation cost covered + Good Bens
Luxembourg based and onsite