Head of Direct Sales

About the Company A market-leading international provider of home and commercial solutions is seeking an experienced Head of Direct Sales to lead a high-performing, multi-channel sales function. The organisation is part of a global group and has demonstrated strong growth in the UK, with ambitious plans to further scale performance, customer experience, and revenue. The business operates a modern UK headquarters with integrated production, R&D, and commercial teams, alongside a national field sales operation. The Role This is a senior leadership position responsible for driving performance across a nationwide direct sales channel, including both field-based teams and hub operations. You will lead regional management teams and oversee a large network of sales professionals, ensuring strong commercial performance, operational efficiency, and exceptional customer experience. Key Responsibilities Lead and manage the direct sales organisation, including field sales and operational hub/showroom teams Own and deliver sales strategy, performance, and growth plans Drive revenue, margin, and conversion improvements across all channels Partner with senior stakeholders across marketing, operations, finance, IT, and HR Develop and coach regional leaders to maximise team performance and engagement Optimise systems (CRM/ERP) and processes to improve productivity and reporting Ensure delivery of a best-in-class customer journey Oversee compliance with regulatory and health & safety requirements Collaborate with marketing to maximise lead generation and conversion Lead and support M&A activity, including integration of acquired businesses Key Focus Areas Deliver sustained double-digit growth and improved commercial outcomes Increase recurring revenue streams and customer lifetime value Enhance customer satisfaction and advocacy (NPS, reviews, retention) Build a high-performing, engaged sales culture Ensure robust governance and compliance standards About You Leading large, multi-site or national B2C sales operations Managing field-based sales teams and performance-driven environments Developing and executing strategic growth plans Delivering measurable results across revenue, margin, and customer metrics Driving change, transformation, and continuous improvement Stakeholder management across senior leadership teams You will also bring: Strong leadership presence and the ability to inspire high-performing teams A hands-on, results-focused mindset Excellent communication and relationship-building skills Commercial acumen and data-driven decision-making capabilityAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data