Marketing Specialist

Job Overview

Are you an experienced Marketing Specialist with a passion for creating robust, effective campaigns?

Are you looking for your next role and want to join a global market leader with exceptional opportunities?

Charles River Laboratories is recruiting for a Marketing Specialist to support the Discovery and Safety Assessment (DSA) marketing team in their strategic efforts. The role will focus on digital marketing to support lead generation programs, nurture inbound leads, and support sales initiatives such as site events.

Job Description

Core Tasks and Responsibilities:

• Collaborate with internal and external partners to deliver and optimize digital marketing programs combining web, SEO/SEM, email, social media, and paid advertising.
• Monitor performance, evaluate effectiveness, quantify ROI, and optimize for future projects using Salesforce.com, Pardot, marketing dashboards, and other data sources.
• Collaborate on the planning, organization, and execution of marketing materials, brochures, and web content in support of companywide services, in alignment with other marketing team members.
• Collaborate and assist with the event manager on virtual and in-person event projects (tradeshows, webinars, seminars, workshops, conferences, etc.).
• Understand the customer journey and experience by analyzing outcomes of strategic initiatives and tactics to suggest improvements that support further lead conversions through digital tools and applications.
• Ensure a competent and professional image to the customer and an accurate portrayal of business strategies at all times.
• Maintain a working knowledge of all company product lines, with more in-depth knowledge of the business segment being supported.
• Perform all other related duties as assigned.

Requirements and Profile

Job Qualifications:

• Education: Bachelor’s degree (B.A / B.S.) or equivalent in marketing, business, or a related discipline.
• Previous related experience in a similar marketing-focused role is essential.
• Excellent written and verbal communication skills.
• Proven digital marketing experience is required, plus demonstrable skills in liaising and presenting to internal stakeholders on a regular basis.
• Strong problem-solving skills, along with the ability to make sound, logical decisions.
• Attention to detail and strong time management skills are a must.
• Collaborative and adaptive to change.

Candidates must have valid Right to Work in the UK as we are not able to provide sponsorship for this role.