Interim VP, Field Marketing

Vice President of Field Marketing

The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We're open to team members being based near Chester or London.

What you will do

• Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
• Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters
• Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions
• Responsible for both first-party and third-party event marketing and increasing ROI from events
• Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance
• Measure the performance of the field marketing efforts, including pipeline and revenue impact

Skills we're looking for

• Experience leading a globally distributed team
• Strong partnership with sales teams and the broader go-to-market organization
• Familiarity with 6sense or similar ABM technologies
• Proven ability to drive ROI from events
• Expertise in process, people, and resource management, including both in-house and external contractors

Location: Hybrid, Chester or London, England, United Kingdom