Product Marketing Director (EMEA)

Responsibilities

• We’re looking for a strategic, hands‑on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA: Finance, GRC, or an Industry
• This is a high‑impact individual contributor role that works across sales, marketing and product leadership to bring Workiva’s innovations and value propositions to life
• Day to day, you’ll be the person who deeply understands your buyers; what keeps them up at night, and what problems they’re willing to invest in solving
• You’ll translate that knowledge into differentiated positioning and messaging, and sales assets and plays that help Workiva win
• You’ll close the loop by bringing market and competitive insights back into the business to inform product direction, pricing, and where we focus next
• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers in your solution area
• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance, GRC, or an Industry
• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
• Guide consistent messaging across campaigns, events, and executive communications
• Own the GTM strategy for your solution area end to end, from launch planning through revenue impact
• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
• Create and maintain sales assets and enablement materials—including first‑call decks, solution content decks, data sheets, and sales plays
• Author and review content for campaigns, webinars, events, and demand generation programs
• Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries
• Bring customer and competitive insights back into the business to shape regional strategy and global product direction
• Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
• Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
• Spot regulatory and market shifts early and position Workiva ahead of them

Qualifications

• Bachelor’s Degree in marketing or a related field
• 10+ years of experience in B2B product marketing or related functions in the SaaS industry
• Familiarity with European regulatory environments and experience running GTM across multiple countries
• Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners
• Cross‑Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
• Customer Focus: Track record of turning buyer and market insight into positioning that wins
• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
• Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management)
• Reliable internet access for any period working remotely and not in a Workiva office