YouTube Content Strategist

KRG are partnered on a long-term, exclusive basis with a high-growth, creator-led business who are looking for a YouTube Content Strategist who will work directly with the high-profile Founder. This is a rare opportunity to take full ownership of a YouTube ecosystem within a mission-driven brand that is scaling globally. You will sit at the intersection of creative direction, data, and growth strategy, shaping content that reaches and impacts millions. Working alongside a talented team of creatives, you'll be responsible for defining what success looks like on YouTube. The Role As YouTube Content Strategist, you will own the end-to-end performance and evolution of the channel. You'll combine creative instinct with analytical rigour to build a scalable, high-performing content engine. Key responsibilities include: Leading YouTube strategy, growth, and performance across long-form and short-form content Defining and evolving content formats, storytelling approaches, and channel identity Developing high-converting titles, thumbnails, and metadata strategies Using analytics (retention, CTR, traffic sources) to inform decisions and optimise performance Running A/B tests and experimentation frameworks to continuously improve results Identifying trends, opportunities, and gaps in the market to drive innovation Collaborating closely with a team of editors, creatives, and marketers Supporting broader brand and content strategy across platforms What We're Looking For Proven experience (ideally 3/5+ years) scaling YouTube specifically for a creator, media brand, or digital business Deep expertise in YouTube analytics, algorithm behaviour, and monetisation strategy Strong track record of growing and sustaining large audiences Ability to translate data into clear, actionable content strategies Highly autonomous with a founder mindset and strong ownership mentality Comfortable operating in a fast-paced, performance-driven environment Passion for digital content, storytelling, and the creator economy Why This Role? Work directly with a high-profile Founder in a rapidly scaling business Take full ownership of a core growth channel with global reach Join a collaborative, creative team within a high-performing environment Be part of a mission-led brand making a real impact Competitive compensation and strong benefits package via a global agency structure Fully remote with flexibility, working within EST time zone alignment Additional Details US or UK-based candidates - you must be able to commit to working on EST timing. Remote working