CRM & Marketing Automation Specialist

CRM & Marketing Automation Specialist We are currently looking for a new CRM & Marketing Automation Specialist to join our Marketing team at Cambridge Education Group. The role is on a full-time, permanent basis with the location in Cambridge, United Kingdom. We operate on a hybrid work pattern where 3 days per week can be worked from home. As a member of the CEG Online Content and Communications team, reporting to the CRM Marketing Manager, the CRM & MKT Automation Specialist’s primary responsibilities are to effectively coordinate and support marketing automation initiatives, and the delivery of multi-channel campaigns within CEG-Online’s Partner Databases, managed by the CRM MKT Manager. This includes helping to develop marketing strategies for specific target audiences, evaluating campaign performance, ensuring data integrity, and assisting with the development and maintenance of the CRM and wider Sales/Marketing infrastructure. Key responsibilities as a CRM & Marketing Automation Specialist: * Help create, manage, and develop trigger email campaigns throughout the customer’s lifecycle to maximise revenue and to deliver the best customer experience based on their behaviour and preferences across all CEG Online partners. * Carry out segmentation of the database to implement remarketing strategies, cross/down/up sale and geo- and product personalised communications that will help promote down funnel progression from the existing lead database that turn into revenue. * Help setup workflows within HubSpot for lead routing, lead nurturing, re-engagement, down-sell, upsell campaigns across all brands/courses (where applicable). * Work in alignment with the CRM MKT Manager to produce weekly, mid intake and end of intake assessments and reporting on campaigns progress and effectiveness against goals (KPI’s) to the Director of Content and Communications and to other areas of the business, when required, while mitigating problems that may hurt email deliverability and that increase customer engagement and conversion. * Manage dynamic email templates using HTML. * Help develop documentation and road maps for processes, A/B tests and campaigns. * Ensure the integrity of the data is preserved by working in alignment with the CRM MKT Manager. Key experiences and skills we will be looking for: * Extensive knowledge and experience of digital marketing. * Proven Database Marketing and Marketing Automation experience including creating marketing lists, creating waterfalls & audit reports. * Experience reading business requirements documents and translating defined requirements into detailed, field specific data pulls and execute code for list execution. * Experience includes campaign execution, reporting, including the design of experiments (A/B testing), its construction, measurement, and tracking. * Experience of managing projects involving integration across systems and re-engineering business processes. * Proficient in the usage of marketing automation systems (for eg HubSpot, Zoho, Dynamics, Marketo, Eloqua, Salesforce. CEG Online uses both HubSpot and Zoho) Please see the included job description for full list of role responsibilities, experience and skills. Please note that interviews for shortlisted candidates and any potential job offers may be in place before the application end date. We recommend that, if interested in any of the roles, you apply as soon as possible. What does Cambridge Education Group do? We offer a wide range of options across our portfolio of global centres, each with its own unique features and qualities, enabling us to meet our students' demands as required. Whether students choose to study at one of our centres with ONCAMPUS or Castel or complete an online programme through CEG Digital or iheed, Cambridge Education Group promises to help students Achieve More with expert tutors, innovative high-quality content, premium facilities, and the personal service our students deserve. Our students are central to everything that we do. Benefits * Private Medical Insurance * Hybrid Working * Life Assurance cover * Perkbox (includes hundreds of discounts) * Salary sacrifice Car Leasing Scheme from Tusker * Salary sacrifice Cycle to Work scheme * Salary sacrifice Technology Purchasing Scheme * Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions * Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off) * Social committee – who organise social events across the Company Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions. Holiday – Enhanced holiday of 25 days plus U.K bank Holidays. CRM & Marketing Automation Specialist application closing date - 14/05/2026