Head of Membership

Lloyd Recruitment Services is pleased to be working with a long-standing client in the travel and membership sector, who is seeking a Head of Membership to join their team on the outskirts of surrey. This is an exciting time to join a business undergoing significant investment and transformation, with ambitious plans to grow its membership base and modernise its customer and loyalty proposition.

Have you got what it takes to succeed The following information should be read carefully by all candidates.
Head of Membership
Salary - £75,000 - £80,000 DOE
Very generous car allowance
5% employer pension contribution
25 days plus bank holiday
Discounts across hospitality and retailers
Private medical insurance
Free parking
Life assurance
The successful candidate will take ownership of the membership product strategy, including segmentation, pricing, benefits, and loyalty frameworks. You will play a key role in driving acquisition, retention, and lifetime value, working closely with Marketing, Commercial, IT, and Operations teams to deliver a seamless and commercially effective membership experience.
This is a senior, high-impact role offering the opportunity to shape a core product within a well-established and forward-thinking organisation.
Key Responsibilities:
Own and develop the end-to-end membership product strategy
Define membership tiers, pricing, and value propositions
Lead segmentation strategy to support acquisition and retention
Design and implement loyalty and benefits frameworks
Drive membership growth, retention, and lifetime value (LTV)
Partner with Marketing, IT, and Operations to deliver strategy
Analyse performance data, churn, and customer behaviour
Identify partnership and third-party growth opportunities
Own membership budget and commercial performance
About You:
Senior experience in product, proposition, membership, or loyalty roles
Must have experience within travel, leisure, tourism, membership, subscription, or B2C loyalty-driven businesses
Strong commercial and financial acumen (pricing, LTV, segmentation)
Background in subscription, membership, or loyalty-driven businesses
Strong stakeholder management and cross-functional leadership
Highly analytical and data-driven decision maker
Strategic thinker with strong execution capability
Extra Information:
Refer a friend and earn up to £500 (see website for details)
Due to high application volumes, only shortlisted candidates will be contacted. xwzovoh If you don't hear from us within 5 days, please assume you have not been successful
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Lloyd Recruitment Services acts as an employment agency for this vacancy and is an equal opportunity employer.