Global Analytics Director: Campaign ROI Leader
About the role
WPP Media is seeking a senior Analytics leader for the Global Solutions Unit to drive data-driven decision making across campaigns for the Booking.com account. You will own the post-campaign analysis, ensure data integrity of the campaign data stack, and translate insights into actionable actions for ROI optimization across local markets.
Collaborating with planning, technology, and market teams, you will develop dashboards, maintain documentation, and mentor the Global Solutions team to elevate
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