Paid Media Specialist

Paid Media Specialist (PPC / Paid Search) £50,000 | Witney, Oxfordshire | Hybrid Google Ads • PPC • Paid Media • Meta Ads • Facebook Ads • TikTok Ads • Performance Marketing An opportunity has arisen for an experienced Paid Media specilaist to join a growing digital marketing team and take ownership of performance across a diverse portfolio of client campaigns. This is a hands-on role combining strategy, campaign management and team leadership, with responsibility for delivering measurable results across paid search, shopping and paid social channels. The Role • Lead paid media strategy across Google Ads, Microsoft Ads and Paid Social platforms • Plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and YouTube • Manage Paid Social campaigns across Meta (Facebook & Instagram) with exposure to TikTok desirable • Oversee Google Merchant Centre and product feed optimisation • Manage campaign budgets and drive performance across multiple accounts • Monitor and improve KPIs including ROAS, CPA, CPL and conversion rates • Lead and support a small PPC team to maintain high campaign standards • Ensure accurate tracking and reporting using GA4 and conversion tracking tools • Provide clear performance insights and recommendations to clients About You • Strong hands-on experience managing Google Ads / PPC campaigns • Experience across Search, Shopping and Performance Max • Experience running Paid Social campaigns across Meta (Facebook & Instagram) • Exposure to TikTok Ads desirable • Good understanding of Google Analytics (GA4) and conversion tracking • Experience mentoring or managing junior PPC specialists • Strong analytical mindset with commercial awareness • Excellent communication and client-facing skills