Area Sales Engineer – Test & Measurement Equipment - Midlands & South

Midlands & South UK Territory Competitive Basic + Uncapped Bonus + Hybrid Company Car + Private Medical A leading international engineering business is looking to recruit a Area Sales Engineer to manage and grow a well-established territory covering the Midlands and South of the UK. This is an excellent opportunity for someone with experience in technical sales, test & measurement, materials testing, instrumentation, laboratory equipment, metrology, or wider engineered capital equipment sales to join a highly respected and growing organisation. The company supplies specialist testing and measurement solutions into industries including aerospace, defence, medical devices, pharmaceuticals, packaging, electronics, advanced manufacturing, and research environments. This is a consultative technical sales role involving a mixture of account management, customer development, technical demonstrations, and new business generation. The Role As an Area Sales Engineer, you will be responsible for: * Managing and developing existing customer accounts across the South UK territory * Identifying and winning new business opportunities * Conducting customer visits, technical discussions, and product demonstrations * Advising customers on appropriate testing and measurement solutions for their applications * Managing the full sales cycle from enquiry through to quotation, negotiation, and close * Maintaining pipeline activity, forecasts, and CRM records * Working closely with internal applications, service, and support teams Products and solutions include areas such as: * Materials testing * Force and torque testing * Tensile and compression testing * Packaging and product testing * Laboratory and quality control systems * Physical properties testing equipment What We’re Looking For We are keen to speak with candidates from backgrounds such as:Technical Sales Engineer, Area Sales Manager, Field Sales Engineer, Business Development Manager, Technical Account Manager Experience selling any of the following would be highly advantageous: Test & measurement equipment Materials testing systems Laboratory equipment Metrology equipment Instrumentation Capital equipment A consultative sales approach and strong technical credibility are essential. Package * Competitve basic salary * Uncapped bonus structure * Hybrid company car * Private medical * 25 days holiday + bank holidays * Pension * Hybrid working environment * Strong long-term career prospects Additional Information * Territory: South of Birmingham * Travel: Approximately 60%+ * Hybrid role with occasional office attendance This is a fantastic opportunity to join a global engineering business operating within a highly technical and specialist market with strong long-term growth potential