Senior Marketing Analyst

Job ID: 36840Location: LondonType: Full TimeSalary: GBP 75,000 per yearPosted: 2024-10-02Job Title: Lead EconometricianLocation: London (Hybrid)Company: Leading Fintech CompanySalary: Up to 75,000Our client, a pioneering fintech company based in London, is seeking a Lead Econometrician to drive the development of their next-generation marketing intelligence solutions.

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This is a fantastic opportunity for a highly skilled professional to lead econometric projects and contribute to the company’s data-driven decision-making processes.Role Responsibilities:Lead the creation and implementation of the next-generation Marketing Mix Modelling (MMM) solution.Deploy and maintain econometric models across various brands and markets, ensuring robust performance and scalability.Manage end-to-end project delivery, ensuring all key business questions are effectively addressed.Collaborate with internal stakeholders, support functions, and external partners to ensure seamless project execution.Support the growth and development of a best-in-class internal MMM team by fostering a culture of excellence in econometrics.Drive marketing efficiency improvements through optimisation and scenario planning initiatives.Build and maintain marketing optimisation tools, interactive dashboards, and process automation to enhance econometrics capabilities.Required Skills and Experience:3-4 years of MMM experience in a media agency, consultancy, or relevant in-house role.Strong academic background with a numerate degree (Mathematics, Statistics, Economics, Computer Science).Proficiency in Python or R, SQL, and advanced Excel skills for modelling, data processing, and analysis.Proven experience in leading econometric projects and mentoring junior team members.Strong stakeholder management skills, with the ability to present complex data insights effectively.Familiarity with the media planning and buying landscape, and an understanding of how MMM drives effective marketing strategies. xwzovoh If you are passionate about econometrics and ready to make an impact in a leading fintech company, apply now to be part of this exciting journey!