CRM Manager

CRM Manager - Customer Lifecycle & Insights Hybrid (1 days in office) £45,000 - £50,000 We're working with a fast-growing, commercially driven business undergoing significant transformation, backed by private investment and focused on long-term growth. They're now looking for a CRM Manager to take ownership of the customer lifecycle, using data, insight and automation to drive customer growth, retention and revenue. This is a key role where you'll move CRM beyond campaigns into a more strategic, commercially focused function that directly supports sales and customer development. The Role Own and optimise the end-to-end customer lifecycle across onboarding, growth, retention and reactivation Build and deliver targeted CRM programmes to increase customer spend, frequency and engagement Develop segmentation models using behavioural and transactional data Turn customer insight into actionable strategies for both marketing and sales teams Plan and execute multi-channel CRM campaigns (email, automation, digital touchpoints) Own and improve automated customer journeys, testing and optimising performance Deliver personalised, data-led customer experiences across all touchpoints Track and report on key metrics including retention, engagement and customer value Work closely with sales, marketing and tech teams to align CRM with wider business goals What We're Looking For Experience in CRM, lifecycle or retention marketing Ideally experience in a B2B or trade-focused environment Strong understanding of segmentation, automation and customer journeys Experience using CRM platforms such as HubSpot, Salesforce or Microsoft Dynamics Data-driven mindset with the ability to turn insight into action Commercially aware with a focus on driving revenue and customer growth Confident working cross-functionally with sales and technical teams Why Join? Opportunity to shape and own the CRM function in a growing business High-impact role with clear visibility across the organisation Backed by investment with strong growth plans Collaborative, fast-paced environment with real opportunity to progressAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data