CRM Manager (App-Based)

CRM Manager (App-Based) (Hybrid)

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.
Location: Midlands (Hybrid)
Salary: £40,000 - £45,000 (DOE) + Benefits
Benefits: Pension, Private Medical & Dental, Free Parking

About the Role

We're looking for a strategic and technically strong CRM Manager (App-Based) to take ownership of the end-to-end customer journey within a mobile-first environment. This role requires hands-on experience with app-based CRM and lifecycle marketing - this is essential.
You'll be responsible for shaping and optimising the full customer lifecycle within the app, from acquisition and onboarding through to engagement and long-term retention. Using behavioural data, you'll deliver highly personalised, automated experiences across push, in-app messaging, and email.
This is a great opportunity for someone who thrives on using data to drive engagement, improve retention, and deliver measurable ROI.

Key Responsibilities

Develop and execute a high-performing, app-focused CRM strategy aligned to business goals
Build and optimise automated lifecycle campaigns across app channels (push, in-app, email)
Own the in-app customer journey, improving onboarding, engagement, and retention flows
Segment audiences using behavioural and transactional app data to deliver highly personalised communications
Collaborate with product and data teams to optimise in-app experiences, offers, and conversion journeys
Plan and execute A/B testing strategies to continuously improve campaign performance
Monitor campaign performance, build reports, and translate insights into actionable improvements
Manage multi-channel CRM campaigns with a strong focus on mobile-first engagement
Work cross-functionally with internal teams and external partners to deliver seamless customer journeys
Stay up to date with CRM trends, particularly within app-based engagement and lifecycle marketing

Skills & Experience

Minimum 3 years' experience in an app-based CRM or lifecycle marketing role (essential)
Proven experience xwzovoh managing CRM within a mobile app environment
Hands-on experience with CRM platforms such as Braze or Klaviyo (highly desirable)
Strong understanding of push notifications, in-app messaging, and mobile engagement strategies
Advanced analytical skills with experience in reporting, segmentation, and A/B testing
Experience building customer segmentation and personalisation strategies using behavioural data
Confident managing multi-channel campaigns in a fast-paced environment
Excellent written communication skills and strong attention to detail
Ability to manage multiple projects and meet deadlines
Basic HTML knowledge is advantageous
Apply now!