Fractional Chief Marketing Officer (CMO)

Fractional Chief Marketing Officer (CMO)

SaaS Sector: Workplace Technology

Job Discipline: SaaS RevOps

Job Type: Contract

Region: London & South East - United Kingdom

About the Client: Our client is an emerging AI‑powered HRTech platform that recently completed its Seed funding round. They need a veteran marketing strategist on a fractional basis to establish their initial positioning before investing in a full‑time executive team.

The Role

As a Fractional CMO, you will partner directly with the founders to build a scalable marketing architecture from the ground up. You will focus on clarifying the brand message, optimizing capital allocation across acquisition channels, and building a foundation for sustainable inbound lead generation.

Key Responsibilities

• Audit the current marketing stack and build a predictable demand generation framework aligned with commercial goals.
• Define corporate positioning, category messaging, and initial ideal customer profile (ICP) frameworks.
• Set clear performance targets for early marketing hires and specialized external agencies.
• Advise executive leadership on the strategic timing and budget profiles required for a permanent marketing structure.

Candidate Requirements

• 10+ years of tech marketing experience with a proven track record as a full‑time CMO or VP of Marketing within a SaaS company that scaled past £15M ARR.
• Prior experience working in an advisory or fractional capacity with early‑stage, fast‑moving software startups.
• Strong mix of analytical demand‑generation expertise and brand positioning strategy.

Who We Are: IN2 SaaS Recruitment is a premier, dedicated talent partner specializing exclusively in the global SaaS and technology ecosystem. With deep‑rooted networks spanning EMEA and North America, we connect hyper‑growth scale‑ups and established enterprise software vendors with transformative leadership talent. We pride ourselves on our consultative, data‑driven approach, ensuring an elite match for both complex technical structures and fast‑paced commercial environments.