Sales Manager - UK & Ireland

Sales Manager - UK & Ireland Location: London (Home-based / Hybrid) We are partnering with a well-established EMEA-based organisation operating within the hospitality supply sector to recruit a Sales Manager. This is a high-impact opportunity for a commercially driven new-business professional to accelerate growth across a strategically important market. Reporting into a senior EMEA commercial leader, the role will initially focus on the Central London hospitality sector, targeting high-end boutique hotels, luxury independents, and premium regional groups, before expanding wider across the UK & Ireland. The Role This is a home-based, hybrid position, typically working 2 days per week from home and 3 days per week visiting clients across Central London and the surrounding region. You will be responsible for proactively identifying, pursuing, and securing new business opportunities, managing the full sales cycle, and building long-term relationships with senior decision-makers within premium hospitality brands. Key Responsibilities New Business & Pipeline Development Proactively identify and qualify new business opportunities, with an initial focus on Central London high-end boutique and independent hotels Build and maintain a healthy pipeline through targeted outreach, networking, trade events, and account mapping Use market insight and data to prioritise high-value prospectsRelationship Building & Account Engagement Develop trusted relationships with key stakeholders across luxury and boutique hospitality accounts Lead meetings, site visits, calls, and presentations to uncover needs and drive opportunity creation Collaborate internally to ensure effective onboarding and early account successSales Execution & Commercial Growth Own the full sales cycle from first contact through to negotiation and contract close Deliver against annual new business and revenue targets Create tailored commercial proposals aligned to customer needs and brand positioning Ensure structured internal handover and early-stage account performance monitoringMarket Insight & Reporting Monitor competitor activity, market trends, and customer feedback within the premium hospitality sector Provide regular updates on pipeline activity and sales performance Share insights to support regional business planning About You Experience & Background Bachelor's degree in Business or a related discipline 5-10 years' experience in sales or business development, including agent or distributor management Strong understanding of the UK hospitality market, ideally within luxury or boutique hotel environments Existing Central London hospitality network highly advantageous Experience in hospitality or cosmetics is beneficial Confident using CRM, ERP, or BI tools (e.g. Power BI); strong Excel skillsSkills & Attributes Proven new-business "hunter" with a strong track record of closing deals Excellent relationship-building, negotiation, and influencing skills Commercially astute, organised, and strategic Entrepreneurial, resilient, and self-motivated Fluent in English; additional European languages are a plusBehavioural Fit High ownership and accountability Proactive, adaptable, and results-driven Comfortable working independently in a hybrid, field-based role Strong customer-centric mindset with high energy and professionalism Reward Package £40,000 base salary £5,000 car allowance 5% annual bonus (linked to company and individual performance) Additional commission based on new business success Why Apply? This role offers autonomy, flexibility, and exposure to some of London's most prestigious hospitality brands, with the opportunity to shape growth in the Central London luxury and boutique hotel market, and scope to expand influence across the wider UK & Ireland. For a confidential discussion or to apply, please respond via this advert