Head of Digital

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.

We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched‑together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

£18m annual revenue, including £9m ARR

Over 1 million companies formed

Certified B Corp and Carbon Neutral Business

Forecast to grow 5x–10x over the next three years

The Role The Head of Digital leads BSQ Group's digital infrastructure, website performance, and data intelligence. This is a technically-grounded leadership role responsible for ensuring our growing portfolio of websites—currently four, scaling to six—are optimised for performance, conversion, and user experience.

Sitting alongside the Head of Marketing, this role provides the analytical and technical backbone of our digital operations. The ideal candidate will understand how marketing and digital interact, can translate data into actionable insight, and is experienced in leading SEO, analytics, and digital product delivery. Website experience is non‑negotiable.

Key Responsibilities Website Ownership & Performance

Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio

Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile

Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management

Own design and front‑end delivery in collaboration with shared designers and developers

SEO Leadership

Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth

Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema

Ensure alignment between technical SEO and the content strategy led by the Head of Marketing

Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly

Conversion Rate Optimisation (CRO)

Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation

Work closely with designers, developers, and the data team to build and prioritise a testing roadmap

Drive improvements in on‑site conversion metrics and funnel efficiency

Data, Analytics & Insight

Own the analytics infrastructure—ensuring accurate, reliable tracking across all digital properties

Build dashboards and reporting frameworks that give the business a clear view of performance

Partner with the Head of Marketing to create a joined‑up view of the full customer acquisition journey

Translate complex data into clear commercial insight for senior stakeholders

Tech Stack & Tools

Own and evolve the digital tools and technology stack, ensuring it supports business growth

Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance

Maintain governance and documentation of systems, integrations, and data flows

Cross‑Functional Collaboration

Work with the design and development teams

Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product

Contribute to e‑commerce strategy and growth planning at a senior level

What We Are Looking For

Significant hands‑on experience in a digital, e‑commerce, or growth-focused environment

Proven website ownership experience—understanding of UX, front‑end delivery, and website performance at depth

Strong SEO knowledge—able to lead and challenge both strategic and technical SEO specialists

Experience owning or leading CRO programmes with demonstrable results

Highly data‑literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling

E‑commerce background—understands transactional funnels, on‑site conversion, and digital acquisition

Experience managing or working alongside designers and front‑end developers

Ability to manage multiple websites or digital properties concurrently

Marketing literacy—understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing

Experience with technical integrations, APIs, or web development fundamentals

Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals

What We Offer

Competitive salary and comprehensive benefits package

Hybrid working model

Real opportunities for progression as the business scales

The chance to influence both customer experience and product development

A culture that values ownership, impact, and continuous learning

Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

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