International Sales Manager - APAC
Willen
£50000 - £65000/annum
Posted 1 day ago
About the role
Performance based bonus (~20% OTE, uncapped)
Benefits include healthcare scheme, profit share & shares scheme
Development opportunity
Drive global growth in a high-impact technical sales roleAre you a technical sales professional who thrives in international markets and enjoys building long-term relationships?
This is an opportunity to join an ambitious and globally respected business, where you’ll be supporting growing industries such as electric vehicles, battery technology, and advanced research.
You will be focused on growing the Asian market, further developing an established distributor network while identifying new opportunities across emerging markets. This isn’t transactional sales; you’ll be building strategic, value-led partnerships and positioning their premium, high-spec products.
What You’ll Be Doing
Managing and developing distributor relationships across China, Japan, Korea, and wider APAC
Identifying and onboarding new partners in high-growth territories (e.g. Thailand, Vietnam)
Driving high-value, low-volume sales (£70k–£500k systems)
Travelling internationally (typically 30–50%) to build strong, in-person relationships
Supporting long-term growth in key markets, particularly China
Collaborating with technical and marketing teams to deliver tailored solutions
Gradually taking on broader responsibilities, including supporting international operations The Candidate – Territory Sales Manager
We’re looking for a commercially driven salesperson who enjoys complexity and autonomy.
3–8 years’ experience in technical or capital equipment sales
Experience managing international distributors
Track record of solution-based, value-led selling
Happy to travel internationally – roughly 6-8 trips per year
Able to build relationships across cultures and adapt your approach If you’re looking for a role where you can make a real impact, travel the world, and grow into a more senior position, please get in touch to find out more
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