Digital Marketing Manager

Digital Marketing Manager - Overview

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.

An exciting opportunity has arisen for a Digital Marketing Manager to join a fast-paced fashion led business. This role will take ownership of driving online growth through a multi-channel digital acquisition strategy.

This is a highly commercial and data-driven position, focused on scaling performance across key digital channels while maximising ROI and customer acquisition. You will also play a key role in shaping the wider digital roadmap, working cross-functionally to support overall trading performance.

Digital Marketing Manager - Key Responsibilities

• Develop and deliver the overall performance marketing strategy across key digital channels including PPC, paid social, SEO, affiliates, display, and app campaigns.
• Own forecasting and budgeting across digital acquisition, tracking performance against key KPIs and optimising accordingly.
• Manage and optimise significant digital marketing budgets, ensuring efficient spend and strong return on investment.
• Oversee external agency partners, ensuring delivery against agreed objectives, timelines, and performance targets.
• Drive continuous optimisation through testing and experimentation, including A/B testing and conversion rate improvements.
• Lead on attribution modelling and performance analysis to inform strategic decision-making.
• Collaborate with SEO partners to improve organic performance, including keyword strategy and on-site optimisation.
• Own CRM channels including email and SMS, driving retention through segmentation, automation, and personalised campaigns.
• Work closely with loyalty and CRM teams to develop targeted customer journeys across the full lifecycle.
• Support wider marketing activity, ensuring digital channels align with brand campaigns and trading plans.
• Identify and implement new opportunities to improve digital performance and customer acquisition.
• Partner with internal teams including trading, marketing, and tech to ensure a cohesive digital approach.
• Mentor and support junior team members, fostering development and high performance.
• Contribute to the wider eCommerce strategy, sharing insights and supporting overall online growth.

Digital Marketing Manager Skills & Experience

• Proven experience in a digital or performance marketing role, ideally within eCommerce or retail.
• Strong understanding of key digital channels including PPC, paid social, SEO, affiliates, and display.
• Experience managing and optimising large-scale marketing budgets.
• Confident working with data, with strong analytical skills and experience using tools such as Google Analytics
• Experience with CRM platforms and email marketing tools such as Mailchimp or Klaviyo
• Understanding of attribution models, testing frameworks, and conversion optimisation
• Experience managing external agencies and stakeholders.
• Familiarity with CMS platforms such as WordPress and basic HTML knowledge
• Highly organised with the ability to manage multiple projects and priorities. xwzovoh
• Strong communication skills and a collaborative approach
• Commercially focused, results-driven, and proactive in identifying opportunities.