Digital Marketing Manager

Digital Marketing Manager

c£50k DOE + Benefits

Sheffield, South Yorkshire (very flexible)

Apply below after reading through all the details and supporting information regarding this job opportunity.

We are seeking a hands-on Digital Marketing Manager to own and deliver paid digital acquisition activity across Paid Search and Paid Social. This is an in-house role focused on driving efficient, responsible growth in new customer acquisition.

Reporting into the Head of Marketing, you will combine day-to-day campaign execution with continuous optimisation, analysis, and insight generation. You will play a key role in how people discover and access services.

This role requires a high level of confidence managing paid media independently and is not suited to purely strategic or oversight‑only experience.

Key Responsibilities

Paid Media Ownership (Hands-On)

• Own the end-to-end delivery of Paid Search and Paid Social campaigns, including build, launch, optimisation, and reporting.

• Actively manage accounts daily, including keywords, audiences, creative, bidding, budgets, and pacing.

• Balance acquisition growth targets with efficiency, quality, and user trust.

AI-Driven Optimisation & Testing

• Use AI-powered media and optimisation tools to improve acquisition efficiency and scale learning.

• Design and run structured tests to generate actionable insight.

Campaign Planning & Messaging

• Plan and execute acquisition campaigns aligned to specific Audiences.

• Ensure messaging reflects user intent, condition awareness, and stage of consideration.

Performance Analysis & Insight

• Analyse performance, attribution, and audience data to optimise spend towards high-quality new users.

• Report on metrics such as CPA, new users, downstream engagement, and conversion to care.

Essential Qualifications & Skills

• Demonstrable hands‑on experience (typically 3+ years) managing Paid Search and/or Paid Social campaigns, either in‑house or agency‑side.

• Proven ability to own end‑to‑end PPC delivery, including account build, optimisation, budget management, testing, and performance reporting.

• Strong practical experience with major paid media platforms such as Google Ads and Meta Ads, including the use of automated bidding and audience targeting.

• Confident, hands‑on optimiser able to improve performance through keywords, audiences, creative, bidding, budgets, and pacing.

• Experience using AI‑powered and automated media tools (e.g. smart bidding, predictive signals, audience modelling) with a clear understanding of when to intervene manually.

• Strong data analysis and insight generation skills, with the ability to use performance, attribution, and audience data to drive high‑quality acquisition outcomes.

• Working knowledge of conversion tracking, attribution, and multi‑step user journeys, including downstream engagement or conversion to service. xwzovoh

• Comfortable managing and forecasting budgets, balancing CPA, volume, and quality targets.