Events Business Development Manager

What is the job? We currently have an excellent opportunity for an Events Business Development Manager to drive new business growth by developing commercially successful event products that better utilise our cinema spaces for a broader range of entertainment experiences. This role focuses on identifying new revenue opportunities through proactive outbound sales, while also expanding and diversifying our offer beyond traditional screenings through private hire, live events, festivals, comedy, gaming, esports, and other audience-led formats. Working closely with the Head of Events and key internal stakeholders, you will take ownership of developing and rolling out scalable event formats across the cinema estate. You will be responsible for shaping commercially robust concepts, ensuring they are operationally viable, audience-led, and deliver strong return on investment through effective planning, execution, and performance evaluation. Salary: Up to £43,000 + additional commission based on targets. Location: This role will be based in Brentford, London but will include regular travel and some flexibility with working hours will be required. What will you be doing? * You will identify and develop new commercial event strands and products, taking concepts from initial idea through to pilot delivery to national rollout across the cinema estate, ensuring plans are scalable and operationally sound. * You will lead the creative and commercial curation of events, including securing talent, content partners, rights holders, suppliers, and sponsorship opportunities. * You will build and manage commercial models for each event, setting pricing strategies, forecasting revenue, managing budgets, and ensuring strong return on investment. * You will work collaboratively with a variety of departments, including Events, Operations, Marketing, Technical, Film, Retail and Commercial teams to execute pilot events and manage the logistical and operational delivery of successful concepts as they scale across the wider estate. * You will take ownership of performance tracking, using audience insight and financial results to refine event formats and drive continuous growth, including the rollout of gaming and esports initiatives. About you * You will have proven experience in commercial events, event programming, or live entertainment, with a track record of developing new business and delivering revenue growth. * You will bring strong commercial acumen, with experience managing budgets, forecasting income, setting pricing models, and evaluating ROI. * You will be a confident communicator and relationship builder, comfortable working with internal stakeholders, partners, sponsors, and external suppliers. * You will be an organised and proactive self-starter, able to manage multiple event strands simultaneously while balancing creative ambition with operational realities. * You will have a genuine interest in live events, alternative content (comedy and podcasts for example), and emerging formats such as gaming and esports, with the ability to spot and shape new opportunities. * You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. About Cineworld & Picturehouse Cineworld & Picturehouse – where movie magic meets unforgettable experiences! At Cineworld & Picturehouse, part of the Regal Cineworld Group, every day is a celebration of all things film and entertainment. From the first popcorn crunch to the final credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic. With over 9,000 screens across 751 locations in 10 countries, including our flagship brands Cineworld and Picturehouse here in the UK and Ireland, as well as Cinema City and Yes Planet across Europe and Israel, and Regal Cinemas in the United States – we bring the joy of cinema to millions. With buzzing hubs in Brentford (our Cinema Support Office) and the heart of London’s Leicester Square (Picturehouse HQ), we offer a mix of hybrid and remote working options, depending on the role. What really makes Cineworld shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Cineworld & Picturehouse stories and see what life’s like behind the scenes of the big screen! Our Benefits We put our people first by offering a wider range of exception benefits designed to support your wellbeing, work=life balance, and professional growth – because when you thrive, we all succeed. * Discretionary annual bonus * Unlimited free cinema tickets for you and a guest, including complimentary popcorn and drinks every visit * Market-leading parental leave with up to 18 weeks’ paid leave per child for the primary carer * Free on-site gym access, plus discounted gym memberships and a cycle-to-work scheme * Pension scheme with generous company-matched contributions * Early access to salary payments for greater financial flexibility * Comprehensive healthcare benefits including 24/7 access to a Virtual GP for you and your immediate family, a healthcare cash plan, BUPA dental care, and eye care vouchers, among others Inclusion & Belonging At Regal Cineworld, we believe our strength comes from our people. We are committed to fostering a workplace where everyone feels valued, respected, and able to bring their authentic selves to work. Our commitment to belonging extends across all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background. We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all walks of life. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team