Brand and Customer Marketer: Cardiovascular Disease

Job DescriptionCardiovascular Disease Brand & Customer MarketerBusiness Unit: UK PharmaceuticalsLocation: London, United Kingdom (hybrid working; minimum 2 days per week Moorgate, London office)Reporting to: Strategic Marketing Lead, Cardiovascular Disease (CVD)Role OverviewThe Cardiovascular Disease Brand & Customer Marketer is a core member of the UK cardiovascular cross-functional team, supporting the planned 2027 launch of a lipid-lowering therapy across primary and secondary care. The role translates cardiovascular strategy and insight into operational brand and customer plans that drive behaviour change, pathway integration and value for people at risk of or living with CVD, customers, the NHS and the business.Role PurposeWorking closely with the Strategic Marketing Lead and as a core member of the cardiovascular cross-functional team, the role will turn strategy, customer and market insight into clear, connected customer journeys that support a successful 2027 launch.Translate strategic choices and insights into priority segments, behavioural objectives, compelling customer journeys and coordinated omnichannel experiences across specialist and primary careDrive launch excellence by aligning initiatives, decisions, owners, dependencies and milestones to the launch plan, using data and learning to optimise delivery and impactConnect Marketing, Medical, Market Access, Pathways, Analytics and Field teams, coordinating contributions across functions to resolve issues, maintain momentum and deliver shared launch outcomesChampion a culture of ethics, integrity and compliance, embedding these principles in every decision and activity, ensuring full adherence to the ABPI Code of Practice and all relevant company policies and governance requirements.Key Capabilities – Ability to:Apply deep marketing expertise and knowledge of cardiovascular care across primary and secondary settingsUse structured planning and insight to shape operational brand, customer and launch plansWork autonomously, prioritise effectively and solve complex problems in a fast-moving launch environmentUse data and test-and-learn approaches to optimise campaigns, KPIs and investmentInfluence and lead across local, Regional and Global matrix teams without formal authorityAct with integrity, sound judgement and strong compliance awarenessKey ActivitiesCustomer & Market UnderstandingMaintain current knowledge of cardiovascular risk reduction, lipid management, products and competitorsUnderstand priority customers, stakeholders, decision-makers and influencers across specialist and primary careSynthesize customer, market and pathway insights to identify needs, barriers and strategic opportunitiesBrand & Customer StrategySupport the development and maintenance of the L3 NEXT Plan, keeping insights, choices, priorities and actions aligned to opportunity spaces.Contribute to launch readiness planning and quarterly cadence reviews ensuring that the cross-functional team remain focused and delivering against Objectives and Key Results.Translate strategy into priority segments, behavioural objectives, customer journeys and channel choicesCampaign Development & ExecutionLead segmented campaigns from brief and UK localisation through approval, deployment and evaluationDevelop value propositions, messaging, content and field tools for specialist and primary-care customersOrchestrate modular content across field and digital channels to deliver agreed customer journeysUse KPIs, CRM data and feedback to optimise content, channels and investmentCross‑Functional & Field AlignmentAlign cross-functional teams behind the launch plan, with clear decisions, owners, dependencies and timelinesPartner with field leadership on execution, onboarding, training and feedbackCoordinate with Medical on expert engagement, congresses, symposia and evidence pull-through within governance boundariesPartner with Market Access and Pathways on formulary, protocol and pathway priorities across care settingsInfluence local, Regional and Global partners to resolve issues and deliver shared outcomesAgency & Budget ManagementLead agency, briefing, delivery oversight and performance management for assigned launch projectsManage promotional budgets, purchase commitments and return on investment against agreed objectivesMaintain operational control of approval workflows, launch trackers, risks, dependencies and delivery milestonesLeadership & Capability BuildingShare best practice and learning to strengthen marketing capability across the wider teamImprove planning disciplines, team effectiveness and ways of working through constructive challenge and continuous improvementCreate an inclusive environment where different perspectives are valued and colleagues are empowered to contributeSkills & ExperienceEssentialBachelor’s degree or equivalent experienceSubstantial UK pharmaceutical or healthcare marketing experience, including independent leadership of brand, customer or launch workstreamsDemonstrated capability in omnichannel campaigns, insight application, project delivery and agency managementExperience delivering through complex cross-functional and matrix teamsWorking knowledge of NHS specialist pathways, primary-care dynamics and local formulary decision-makingSound working knowledge of the ABPI Code of PracticeDesirableCardiovascular, lipid, metabolic or other chronic-disease experienceExperience spanning specialist and primary-care marketing, including pathway or formulary pull-throughFamiliarity with cardiology and lipid clinics, shared-care models, GP workflows and integrated care systemsExperience with congresses, CRM platforms, modular content and digital customer journeysSenior Specialist Profile AlignmentDemonstrates recognised expertise within their disciplineSolves complex problems by bringing new perspectives to existing solutionsWorks independently and acts as a trusted expertInfluences decision‑making through insight‑based recommendationsMay lead projects or initiatives and mentor less experienced colleaguesBehaviours & Ways of WorkingTakes ownership and remains focused on patient, customer and business impactBalances creativity and pace with sound judgement and complianceBuilds trust through collaboration, transparent communication and respectful challengeAdapts to changing evidence, customer needs and launch priorities while maintaining strategic focusAdditional location(s) Compensation Information:Required Skills: Cardiology, Creative Campaign Development, Healthcare Marketing, Launch Excellence, Marketing Budget Management, Marketing Strategy Implementation, Market Research, Omnichannel Marketing, Pricing Strategies, Primary Care, Product Lifecycle Management (PLM), Project Management, Strategic Marketing Consulting, Strategic ThinkingPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. 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Employee Status: RegularRelocation:No relocationVISA Sponsorship:NoTravel Requirements:No Travel RequiredFlexible Work Arrangements:Not ApplicableShift:Not IndicatedValid Driving License:NoHazardous Material(s):N/AJob Posting End Date:11/14/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. SummaryLocation: GBR - London - London (Moorgate WeWork)Type: Full time