Creative Strategist (Freelance)

Creative Strategist (Freelance)

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.

Contract: Freelance

Start: Immediate / Urgent

Location: London

Working Pattern: Hybrid – 3 days in the office

The Opportunity

We’re looking for a Freelance Creative Strategist to immediately support a busy creative studio developing campaigns and entertainment-led ideas for major brands.

This role is about finding the insight behind the idea – understanding audiences, culture and the brief, then turning that thinking into a clear creative direction that teams can build from.

You could come from advertising strategy or planning, bringing strong brand and audience fundamentals with an appetite for digital, or from a social publisher / digital content environment where you’ve developed a strong instinct for what audiences actually choose to watch, particularly on YouTube.

The Role

• Interrogate client briefs and uncover the audience or cultural insight behind them.
• Develop clear strategic territories that inspire strong creative ideas.
• Shape campaign narratives, propositions and positioning.
• Work alongside creatives and producers during concept development.
• Research audiences, culture, competitors and emerging behaviours.
• Build compelling strategic thinking into pitches and client presentations.
• Connect traditional brand thinking with the way audiences consume entertainment today.
• Bring informed thinking around YouTube, digital formats and audience behaviour into the creative process.

Requirements

• Experience as a Creative Strategist, Strategist, Planner or similar.
• Background in advertising, creative agencies, branded entertainment, publishing or digital content.
• Strong ability to turn research and audience insight into simple, compelling strategic thinking.
• Excellent written, presentation and storytelling skills.
• Comfortable working closely with both creative and client teams.
• Strong knowledge of brands, culture and consumer behaviour.
• An enthusiasm for YouTube and modern digital entertainment, alongside strong traditional strategy fundamentals. xwzovoh
• Available immediately or at short notice.