Fractional Head of Marketing

Academic Families needs senior marketing leadership to build and run the function day to day: developing strategy alongside the Head of Business Development, and managing and developing a small in-house team. The role requires credibility marketing to global, international UHNW families, and a working understanding of both the education sector and services-based/consultancy business models.

Key Responsibilities

• Assess current marketing capability, determine what the team needs, and recruit to fill any gaps; manage and develop the team including workload planning, coaching, and performance.
• Develop marketing strategy jointly with the Head of Business Development, aligned to regional growth priorities across SE Asia, LATAM and Africa.
• Own positioning and brand for a premium, relationship-led guardianship and admissions consultancy serving UHNW international families.
• Set and oversee the content and demand-generation plan, executed through the team's HubSpot capability.
• Direct design output and brand consistency via the Design Apprentice, in line with brand standards.
• Translate business priorities into marketing plans and campaign calendars.
• Report on marketing performance to the MD, connecting activity to pipeline and revenue outcomes.
• High degree of HubSpot automation and use across BD and Marketing functions

Experience required

• Proven marketing leadership experience, ideally at CMO / Head of Marketing level, including managing and developing a small team.
• Direct experience marketing to global/international UHNW audiences — understands the discretion, trust-building and relationship dynamics this requires.
• Experience in education and/or professional services marketing; international schools, boarding, admissions or guardianship experience is a strong plus.
• Comfortable operating fractionally — able to embed quickly, work autonomously, and prioritise without full-time presence.
• Working fluency with HubSpot (or equivalent CRM/marketing automation) sufficient to direct and quality-check the team's or 3 rd party consultant’s / output.

Qualifications

• Bachelor's degree or equivalent experience in Marketing
• 10+ years' in digital marketing
• Excellent written and verbal communication skills
• Excellent multitasking and project management skills