Head of Advocacy & Influence - Consumer Products Division

Overview

As the Head of Advocacy & Influence in the Consumer Products Division, you will set and implement our vision to be the most talked about, most loved, and most future‑proofed makeup brand in the industry. You will lead a team to drive a forward‑thinking social strategy across all channels, ensuring we’re always present and relevant on the hottest makeup platforms, leading the latest trends, and winning on Live. You will create a clear advocacy strategy to build our brands with the most relevant people and partners—including influencers, celebrities, journalists, and brand and charity partners. You will be obsessed with bringing consumers into our brand and exploring new ways to build strong communities through platforms like Bulbshare. You will work closely with the CMO team and the CPD Head of Digital Transformation, pioneering Advocacy & Community for digital‑native brands within the Group.

Day in the Life

• Manage, coach, and grow a strong team of Social Brand Managers, Senior Advocacy Manager, and Assistant, ensuring we have the right profiles and working methods to maximise our brand vision.
• Serve as a key close partner for the UKI CDO team, as well as Digital & Ecommerce teams working closely with retail partners.
• Build close partnerships with external stakeholders—such as platform leads, retailers, and talent agencies.
• Share best practices and knowledge across the Consumer Products Division.
• Drive the vision for our three brands’ advocacy missions to prioritise brand love and talkability, with a future‑proofed strategy.
• Oversee Social Brand Managers’ creation of all organic and paid content across social channels, ensuring it’s hyper‑relevant and forward‑thinking, and guide real‑time analysis of performance.
• Set a clear vision for your team on celebrity and influencer strategy, developing close relationships with stakeholders and exploring new, relevant opportunities.
• Work closely with PR, brand, and charity partners, oversee the Comms Manager to ensure best‑in‑class partnerships, and create cut‑through events and brand moments to engage our communities.

Who You Are

• Proven experience in social, advocacy, influence, or communications—ideally within a fast‑paced consumer brand, agency, or media environment.
• A strong people leader with a track record of managing, coaching, and growing multi‑disciplinary teams.
• Deep knowledge of the social and influencer landscape, with a natural instinct for cultural relevance.
• Commercially astute—able to connect brand love and talkability to tangible business impact.
• A confident and credible communicator, comfortable influencing senior stakeholders internally and externally.
• A self‑starter who thrives in fast‑paced, ever‑evolving environments.Collaborative by nature, with the ability to build strong relationships across functions and with external partners.
• Data‑driven with a sharp eye for performance; you know what’s working and you act on it quickly.

What We Offer

Our industry‑leading award‑winning benefits package shows how much we value our people. We offer a fair and competitive package to help you thrive, including:

• Money‑saving offers and free mortgage advice.
• Share options and an enhanced pension plan.
• Up to 60% off iconic brands such as YSL, CeraVe, Armani, Kiehl’s, and Garnier.
• Private medical and dental insurance, discounted gym memberships, and on‑site mental health support.
• Enhanced family leave for all and up to 4 weeks of paid fertility leave.

Legal and Equal Opportunity

We are a Disability Confident Employer and will offer an interview to applicants with a disability or long‑term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.