Digital Marketing Specialist

Poolhall Recruitment are recruiting on behalf of a well-established steel manufacturing company in the Walsall area. As part of their growth strategy, they are seeking a Digital Marketing Specialist to strengthen their online presence, attract new customers, and support long-term business development. This is a fantastic opportunity for a motivated Digital Marketing Specialist to make a real impact by developing and delivering strategies that showcase the clients products, expertise, and brand across digital platforms. Key Responsibilities: * Plan, implement, and optimise digital marketing strategies to increase brand visibility and generate leads. * Manage website content, SEO, and PPC campaigns to drive traffic and engagement. * Create and schedule engaging content across LinkedIn, Facebook, and other relevant platforms. * Develop and manage targeted email marketing campaigns. * Track, analyze, and report on campaign performance, providing insights and recommendations. * Collaborate with sales and product teams to ensure messaging aligns with business objectives. * Keep up to date with digital marketing trends and apply best practices to the manufacturing sector. What We’re Looking For in a Digital Marketing Specialist: * Proven experience in digital marketing, ideally within B2B or industrial/manufacturing sectors. * Strong knowledge of SEO, PPC, and social media marketing. * Familiarity with Google Analytics, Ads Manager, and other marketing tools. * Excellent communication and organisational skills. * Ability to translate technical products into compelling marketing content. * A proactive mindset with creative problem-solving skills. What We Offer: * Competitive salary and benefits package. * Opportunity for a Digital Marketing Specialist to play a key role in shaping the digital presence of a leading steel manufacturer. * A collaborative environment where your ideas and expertise are valued. Please apply now below or contact Jay at Poolhall Recruitment. By applying for this role, you are agreeing to Poolhall Recruitment Ltd's Data Protection Policy which can be found on our website