CRM Executive

CRM Executive | Lancashire | up to £35k, 25 days holiday, Bonus, Paid birthday A leading UK luxury retail brand is looking for a CRM Executive to join their Digital and Brand Experience team. This is a full-time, permanent opportunity for someone passionate about customer engagement, data-led marketing and delivering high-impact CRM campaigns across multiple channels. As a CRM Executive, you'll play a key role in shaping how customers connect with the brand across email, SMS and direct mail, driving acquisition, retention and long-term customer value. Key Responsibilities In the position of CRM Executive: Plan, deliver and optimise CRM campaigns across email, SMS and direct mail Manage lifecycle and automated customer journeys end-to-end Coordinate campaign timelines, creative briefs, approvals and deployment schedules Use customer segmentation to improve engagement and targeting Monitor campaign performance and turn data into clear insights and recommendations Support database growth strategies across online and offline channels Reduce churn and improve customer retention through targeted activity Ensure compliance with CRM regulations and best practices across all channels Collaborate closely with marketing, digital and wider business teams Manage budgets, track spend and identify opportunities to improve ROI This CRM Executive position is ideal for someone who enjoys combining creativity with data. You'll be hands-on in campaign delivery while also influencing CRM strategy through insights and performance analysis. What We're Looking For: Experience in CRM marketing within a fast-paced environment Hands-on delivery of email, SMS and direct mail campaigns Strong analytical skills with confidence interpreting customer data Advanced Excel skills (reporting, data manipulation, insights) Experience with CRM platforms such as Bloomreach (or similar ESPs) Google Analytics (or equivalent web analytics tools) Strong organisation, prioritisation and time management skills Ability to work independently and make confident decisions Strong communication and collaboration skills As a CRM Executive, you'll be joining a people-first business with a strong reputation for customer experience, long-term thinking and meaningful engagement. You'll be trusted to own your work, bring ideas to the table and help shape how customers experience the brand at every stage of their journey. Apply now to be considered. BH36052