Sales Manager

Sales Manager (Laboratory Equipment and Solutions) Working Location: North West, UK (Home-based with regional travel) Contract Type: Permanent Salary: £50,000 - £55,000 + Bonus + Company Car + Benefits About the Role If you are already operating at Sales Engineer or Account Manager level within laboratory or analytical equipment, this is a strong opportunity to take ownership of a territory and drive growth across key scientific and industrial customers. The role sits within a business supplying into laboratories, research environments, and regulated industries, seeking someone to lead sales strategy, key accounts, and new business development. Why This Role Stands Out True Sales Manager role with full territory ownership Work with laboratories, R and D teams, and regulated environments Strong mix of new business and key account development Established product portfolio across laboratory equipment and solutions High level of autonomy to shape growth and customer strategy Key Responsibilities Manage and grow a regional portfolio of laboratory and industrial clients Drive new business across pharma, biotech, research, and manufacturing laboratories Engage with laboratory managers, scientists, QA and QC, and procurement teams Sell laboratory equipment, instrumentation, and technical solutions Identify customer needs and recommend appropriate solutions Lead commercial discussions, pricing, and contract negotiations Build long-term relationships across multiple stakeholders Collaborate with internal technical teams to deliver tailored solutions Monitor market trends and identify growth opportunities Requirements Proven experience in a Sales Manager or Senior Sales role within laboratory equipment or scientific solutions Background in analytical instruments, laboratory equipment, or consumables Strong understanding of laboratory environments including pharma, biotech, and research Track record of winning new business and managing key accounts Confidence engaging with both technical users and commercial stakeholders Strong commercial awareness and negotiation skills Self-motivated with experience managing a territory