Marketing Executive

Marketing Executive – Harrogate - £30k per annum + excellent benefits Our client is a well-established company based near Harrogate; due to continued growth and expansion they are looking for an experienced Marketing Executive to join their existing team. This role suits someone commercially minded, hands-on, and able to create targeted marketing programmes that directly support telemarketing, business development and account-based selling. Main Duties and Responsibilities: * Build targeted multi-step marketing campaigns focused on our priority sectors * Working closely with the clients sales and business development teams. * Produce high-quality e-shot campaigns, LinkedIn posts, and sector-specific value propositions that directly support telemarketing follow-up. * Redefine website content and structure to emphasise company strengths * Develop new landing pages optimised for contract buyers * Content Marketing; Creating sector-specific educational content * Track and report on lead quality and market penetration All applicants should possess the following skills / experience: * Proven experience within a similar role * Strong understanding of account-based marketing * Excellent written and digital content skills * Confident with LinkedIn marketing and segmentation tools * Able to turn technical and compliance-led information into clear commercial value * Self-managed, proactive and comfortable working at pace Keywords – Marketing, Marketing Executive, B2B, Lead Generation, account based marketing, ABM, marketing campaigns, e-shots, LinkedIn, SEO, PPC, content marketing, website, website content, web marketing, marketing manager, Harrogate, North Yorkshire