Digital Marketing Specialist

Job title: Digital Marketing Specialist (DMS) Salary: Up to £50,000p/a DOE Hours: Monday - Friday 9:00 am - 5:00 pm Location: Fully remote Role Overview HRGO Recruitment are currently seeking an experienced, data-driven Digital Marketing Specialist to lead integrated marketing campaigns that drive brand awareness, customer acquisition, and measurable business growth. This role combines performance marketing expertise with AI-powered content creation and automation to maximise campaign impact and efficiency. Key Responsibilities Plan, execute, and optimise multi-channel marketing campaigns Own paid digital channels (Google Ads, PPC, paid social) and manage full campaign lifecycle Set KPIs, monitor performance, and optimise for ROI Manage budgets and forecasting Use data to inform segmentation, targeting, and messaging strategies Maintain brand consistency across all communications Support PR and customer journey initiatives Leverage AI tools to create and optimise content (blogs, emails, ads, landing pages, social media) Develop effective prompts and refine AI-generated content to align with brand voice Implement automation and AI solutions to improve efficiency Collaborate cross-functionally and mentor a Campaign Executive Skills & Experience Proven experience in campaign or demand generation marketing (SaaS, tech, or B2B preferred) Strong Google Ads and analytics expertise Experience with marketing automation and CRM platforms (e.g., Pardot, Salesforce) Hands-on experience using AI content tools Strong analytical, copywriting, and project management skills Commercially minded with experience managing budgets and KPIs Have your own equipment If you are interested in this role, please contact Mia at (phone number removed) or email (url removed)