Business Analyst

Lead Business Analyst (Broadcast Advertising)

Contract Length: Initial 6 Months (likely to extend)

Location: London (Hybrid - HO in Central)

Day Rate: £550 Outside IR35 (LTD needed)

Start Date: ASAP

We're supporting a well-established organisation within the UK media industry that is looking for a Lead Business Analyst to support a number of business-critical initiatives across its advertising technology and broadcast sales landscape.

This is a specialist role requiring somebody who understands the end-to-end broadcast advertising lifecycle, can work closely with business stakeholders, and has the confidence to bridge the gap between commercial teams and technology. You'll play a key role in analysing current processes, gathering requirements, and helping shape improvements across ad sales platforms and associated business workflows.

Key Experience Needed

• Previous experience working as a Lead Business Analyst or Senior Business Analyst
• Strong understanding of the UK broadcast and media sector
• Expertise across broadcast advertising sales workflows, including: Media buying, Inventory management, Forecasting, Campaign optimisation, Trafficking, Billing.
• Experience working with broadcast ad management platforms, ideally Landmark
• Knowledge of industry platforms such as Caria, Clearcast, and Mediaocean
• Excellent stakeholder management and requirements gathering skills
• Experience delivering business change within media, broadcasting, or advertising environments

Key Responsibilities

• Work closely with business and technology teams to gather, document, and refine requirements
• Analyse and improve existing broadcast ad sales processes and workflows
• Act as the link between operational teams, product, and technology stakeholders
• Support the delivery and optimisation of advertising platforms and associated integrations
• Facilitate workshops, document business processes, and help drive successful project delivery
• Provide specialist insight into UK broadcast advertising systems and industry best practices

Lead Business Analyst (Broadcast Advertising)

Contract Length: Initial 6 Months (likely to extend)

Location: London (Hybrid - HO in Central)

Day Rate: £550 Outside IR35 (LTD needed)

Start Date: ASAP

Please only apply to this position if you feel like you're a solid fit.