PPC Executive - PPC

Attractive Salary Wolverhampton – Office Based If you have the talent to manage PPC campaigns proactively, maintain our sales reps’ confidence and work seamlessly towards both client and business objectives, this newly created opportunity will make you a real driving force behind the continued ambitious growth of the Iconic Media Group. Responsible for powering up the digital capabilities of an already high-performing department, you'll work closely with the Head of PPC and collaborate with team members to deliver effective digital marketing strategies. Taking ownership of paid search and paid social campaigns for a variety of clients – handling everything from planning and execution to continuous optimisation across multiple platforms – you’ll ensure that these campaigns perform, boost ROI and hit key client targets (KPIs), all while keeping service delivery standards high. We’re looking for someone with good experience of managing PPC campaigns on platforms like Google Ads, Bing Ads and social media advertising (Facebook, LinkedIn, etc.). With strong analytical skills – including the ability to interpret data and generate actionable insights – you’ll have experience of Google Analytics, Google Tag Manager and other PPC tools. A good understanding of PPC strategies and best practices is essential, including bid management, keyword research, campaign structure and campaign optimisation.