App Growth Specialist - (ASO & UA)

App Growth Specialist - (ASO & UA)

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.

Location: West Midlands (Hybrid)
Salary: £45,000 - £60,000 (dependent on experience)
Urgently Needed!

About This Opportunity

Are you a hands-on growth marketer who thrives on driving user acquisition and scaling apps ? This role puts you at the heart of digital growth for a portfolio of mobile apps, giving you full ownership of campaigns and app store optimisation.
You'll be the person who turns data into action, experiments with creative ideas, and directly influences user growth, engagement, and retention .

Your Mission

Lead end-to-end user acquisition campaigns across paid channels (Google UAC, Apple Search Ads, and beyond)
Optimise app store listings to improve visibility and conversion
Run tests on ad creatives, copy, and landing pages, turning insights into action
Monitor key metrics like CPI, CPA, and ROAS, and make recommendations to improve performance
Collaborate with cross-functional teams to align marketing strategies with product updates and launches
Translate analytics into actionable creative and media strategies

Skills & Experience We're Looking For

Essential:
2+ years in Growth Marketing or User Acquisition for mobile apps

Hands-on experience with:
Apple Search Ads

Google Ads / UAC campaigns

App Store Connect & Google Play Console

Solid experience in App Store Optimisation (ASO)
Analytics experience (e.g., Firebase or equivalent)
Ability to turn data into creative, high-performing campaigns
Full UK driving licence
Attributes That Will Help You Excel:
Strong project management and organisation skills
Clear, persuasive communication across teams
Analytical, proactive, xwzovoh and commercially-minded
Curious and adaptable to new trends in mobile growth marketing

Why This Role

Competitive salary within the range above
Flexible hybrid working in the Midlands
Pension, private healthcare, and life insurance
Opportunities to work on a range of apps and test new growth strategies
Collaborative team environment with autonomy over your campaigns
Benefits:
Company events
Company pension
Free parking
Life insurance
On-site parking
Private dental & medical insurance
Apply now if you have the relevant experience!