Paid Media Manager

Job Title: Paid Media Manager (Programmatic Specialist) Contract: 1 year Location: London, Hammersmith (Hybrid) The Mission Help accelerate the growth of the client by running a high-performance paid media engine focused on programmatic and display. You'll own the upper and mid-funnel strategy across display, programmatic, and digital video, ensuring our campaigns build brand awareness and efficiently feed lower-funnel retargeting and conversion activity. You'll partner closely with brand team & media agency so the demand you generate is captured and converted. What You'll Do Lead programmatic & display strategy for the client, building full-funnel plans with a focus on upper/mid-funnel reach, attention, and efficiency. Execute digital video and CTV campaigns (YouTube and other programmatic video platforms) with support from our agency - light hands-on experience needed. Support Meta paid social, contributing to planning and ensuring assets align with funnel stage. Build and optimise retargeting journeys, partnering with PPC to connect prospecting → consideration → conversion. Manage and steer our media agency, approving plans, pacing, testing frameworks, and ensuring brand safety and compliance. Own measurement & reporting, defining KPIs for each funnel stage and turning performance insights into clear optimisation recommendations. Lead quarterly and annual planning, budget phasing, and in-flight forecasting in Excel and internal tools. Collaborate on creative, briefing platform-native display/video assets that fit audience needs across the funnel. Ensure compliance, working closely with Legal/Corporate A=airs on creative usage, data privacy, and category-specific regulations. What Success Looks Like A cohesive, data-driven programmatic and display strategy that grows the clients awareness and efficiently feeds lower-funnel demand. A clear test-and-learn roadmap improving formats, audiences, creative, and sequencing over time. Executive-ready reporting that guides investment decisions and next-quarter planning. Seamless collaboration with PPC, ensuring tra=ic quality and retargeting performance continuously improve. You'll Bring 5-7+ years in paid media with deep expertise in programmatic, display, and digital video buying. Solid understanding of YouTube, Meta, and CTV, with light hands-on experience needed (agency support available). A full-funnel mindset, connecting prospecting with retargeting and PPC to maximise conversion impact. Strong data fluency: advanced Excel, comfort with dashboards