Head of Paid Acquisition

The company

We are the Snaptrip Group. Founded in London in April 2014, as Snaptrip, a marketplace for people to discover the best last minute cottage holiday deals in the UK, was launched. Since then we've grown and the group now contains over 8 sites, including Snaptrip, Last Minute Cottages and Dog Friendly Cottages, 3 of the biggest holiday rental sites in the UK, and , one of the most recognisable names in hotel booking, receiving over 15 million visitors a year. Despite this, our mission remains the same, to try and make taking a staycation easy and affordable for everybody.

Before applying for this role, please read the following information about this opportunity found below.

Snaptrip Group brings together the UK’s best online accommodation marketplaces dedicated to cottages, lodges, hotels and villa holidays. We aim to offer our customers the widest choice of properties, at the best price. From spontaneous coastal holidays with a loved one to exceptional half term family deals, big group getaways, Christmas cottages and much more – we aim to make it as easy as possible for you to take a break.

We believe that there should be a property for everyone; regardless of their budget, timing or who’s going. We always strive to ensure our customers find the right holiday for them at the best possible price for every possible budget. We understand that while all our customers’ needs are different, we know and appreciate the value in the experience they want to take. 

We're super friendly (we like to think) and would like you to join us in our journey to become the home of the UK’s best accommodation marketplaces offering consumers the best price and greatest choice.

See all of the brands you’d be working on here.

The role

As a key leader within the Marketing team, reporting into the Head of Marketing, the Head of Paid Acquisition will:

• Set targets and KPIs to maximise profitable paid customer acquisition to fuel the growth of Snaptrip and all sister sites.
• Work with the Head of Marketing to deploy a seven figure digital marketing budget.
• Manage, optimise and grow existing paid acquisition campaigns across Google, Bing - ensuring that CPAs are managed to ensure growth and profitability.
• Expand and manage paid social channels including TikTok and Meta platforms.
• Work with the rest of the Marketing team to identify key areas of digital paid acquisition growth - testing new channels on a regular basis, expanding on areas of opportunity and ultimately creating new channels of growth, no channel should be left unturned.
• Actively contribute product insights and recommendations to improve conversion rates and scale acquisition.
• Be responsible for senior management reporting on paid acquisition performance across Snaptrip and all sister sites and each acquisition channel.
• Lead advanced tracking implementation including offline conversion imports and attribution improvements.
• Working with our Data Scientist to develop a full picture of all paid customer acquisition, not just CPA per bookings but understand where paid acquisition fits as part of driving acquisition, activation and retention across the pirate metric framework.
• As part of the above working with our Data Scientist to ensure that the effectiveness digital campaigns are measured correctly.
• Work with Product and Data on innovation in marketing tech and data ops solutions, including attribution, digital journey analytics and lead generation.
• Drive automation and scalable processes (scripts, bulk actions, tooling) across multiple accounts and brands.
• Drive automation and scalable processes across multiple accounts and brands to improve efficiency and performance.
• Ultimately look to grow and manage a team of acquisition managers ensuring best practice 
• Manage relationships with all key media suppliers.

The person

We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:

• 5 years+ of experience running large scale paid search campaigns across Google and Bing Ads as a PPC manager or similar.
• Strong hands-on experience across paid social, particularly TikTok and Meta (Facebook/Instagram), alongside YouTube, display and retargeting. Experience managing these channels is expected.
• A comprehensive understanding of Google Analytics to be able to understand the complete customer journey not just last or first click attribution.
• Experience with advanced tracking and attribution modelling.
• A passionate data driven marketer with proven track record of delivering growth through data-driven acquisition channels. We have a Data Scientist to help you but you’ll have to love looking at the numbers as much as he does.
• A commercial brain. You’ll be able to easily identify commercial opportunities for growth across all paid acquisition channels and just as quickly identify which channels are for the scrap heap or aren’t worth the effort.
• A user centric brain. You’re not just responsible for delivering traffic to our site but also for how well the traffic converts. You’ll work with our product team to ensure a seamless customer journey.
• Genuine interest in the product with a proactive approach to suggesting improvements that drive conversion.
• A desire to be hands-on (at least to start with) and manage / help manage campaigns in-house yourself.
• Experience managing multiple brands or accounts simultaneously in a fast-paced environment.
• Experience with Google Hotel Center and hotel/meta search advertising is desirable.
• Experience optimising Google Demand Gen, Performance Max (PMAX), DSA and Search campaigns is essential (Demand Gen desirable).
• Experience or interest in automating creative production (images/video) for use in campaigns such as PMAX.
• You won’t necessarily have managerial or leadership experience but you’ll be ready to take the step up.
• An ability to communicate clearly and collaborate as part of a small startup team.
• A drive and desire to get stuck in and be self-starting.
• The usual stuff like being able to use Office and write an email clearly without mixing up ‘they’re’ and ‘their’.

Salary

£55,000+ a year depending on experience

Why Snaptrip Group?

• Competitive salary.
• 25 days paid holiday.
• A shiny new Macbook.
• Stylish Central London office near the Thames - also opportunity for remote working.
• Be part of a dynamic and fun team who move technological mountains incredibly quickly.
• Free alcoholic beverages and fresh coffee on tap.
• Arcade machine with weekly challenges!
• Flexible hours and working practice. xwzovoh
• Discounts off any stay booked via one of our sites.