Growth Marketing Manager

Role: Growth Marketing Manager  Location: Remote (1 day in Liverpool /week)  Salary: £45000- £55000 Team: None - Stand alone role  Tech: Hubspot   I'm looking for someone who knows how to generate qualified pipeline and is comfortable using new tools, including AI, to improve how they work.   This role is about building a predictable lead engine.   What you'll actually be doing: Building and managing outbound email campaigns and sequences Creating high-converting outreach (not fluffy content) Developing ABM strategies for targeted accounts Owning messaging that drives replies, not just opens Measuring and improving MQL to SQL to revenue conversion Running A/B tests to continuously improve performance Working directly with sales to improve lead quality and close rates   Where AI and tools come in: Spotting opportunities to automate and optimise outreach Using tools to personalise at scale where it adds value Improving list building, segmentation, and targeting Continuously finding smarter, more efficient ways to drive results   What success looks like: Pipeline generated Conversion rates improving Sales saying "these leads are actually good" Not "we got loads of clicks"   What I'm looking for: Someone who understands B2B services, not product marketing Experience in events, staffing, talent solutions, L&D, ExecEd is a bonus, not essential Strong grasp of outbound and lifecycle marketing Deep HubSpot experience  Comfortable owning numbers, not hiding behind vanity metrics Curious, adaptable, and always looking to improve how things are done This is for you if: You've built campaigns that actually convert You think in funnels, not posts You care about quality of leads, not volume