Area Sales Manager

Andy File Associates Limited is working as a Recruitment Agency on behalf of our client for this permanent position of Area Sales Manager * Area Sales Manager * Location: London & Surrounding Areas * Salary: £55,000 – £65,000 (depending on experience) The Role Reporting to the National Sales Manager, the Area Sales Manager will play a key role in driving business growth across the UK. You will maximise existing channels while identifying and developing new opportunities, particularly within the hospitality and contract sectors. This is a dynamic, field-based role requiring strong relationship management, commercial awareness, and a proactive approach to business development. Key Responsibilities Develop and implement sales strategies in collaboration with the National Sales Manager Drive growth within the hospitality, hotel, and contracts sectors Manage and grow existing accounts, ensuring regular engagement Identify and secure new business opportunities across the UK Build and maintain strong relationships with key decision-makers Attend trade shows, exhibitions, and networking events Develop and manage a strong project pipeline aligned with sales targets Maintain and expand approved supplier agreements with hotel groups, architects, and interior designers Ensure effective internal communication to support project delivery Manage customer issues professionally, ensuring high satisfaction levels Visit project sites when required to support sales processes Quality & Continuous Improvement Follow company processes and maintain high-quality standards Contribute ideas to improve efficiency, product quality, and performance Health & Safety Promote and maintain a safe working environment Ensure compliance with all health and safety procedures General Responsibilities Meet and exceed KPIs and sales targets Adhere to all company policies, including Equality, Diversity & Inclusion Maintain a flexible approach to working hours, including attending events when required Knowledge & Experience Essential: Proven success in a Sales Manager or similar role Experience within the lighting and/or hospitality industry Strong understanding of marketing strategies, including social media Good technical knowledge Desirable: Experience managing and motivating teams Knowledge of manufacturing processes Skills & Competencies Essential: Highly organised with the ability to manage multiple priorities Strong commercial awareness and entrepreneurial mindset Proven ability to generate new business and exceed targets Excellent communication, presentation, and interpersonal skills Self-motivated with a proactive approach Ability to travel frequently across the UK and Ireland Flexible approach to working hours Desirable: Full UK driving licence Relevant qualifications in business, marketing, or related fields Benefits Bonus structure: 5% of salary upon achieving agreed sales targets Additional scaled bonus for exceeding targets (details TBC) Additional 5% bonus if company achieves PBT Car allowance (open to discussion, particularly for London-based candidates) 24 days holiday + bank holidays (increasing to 28 days after 5 years’ service) Pension: Auto-enrolment If you are a driven sales professional looking to make a real impact in a growing business, we encourage you to apply