Senior Research Director

Research Director Newcastle (Hybrid) £Are you passionate about helping major media brands measure and improve the impact of their advertising? This leading independent research agency is seeking a Research Director to head up its Ad Effectiveness & Media Measurement practice; shaping strategy, leading a talented team, and driving innovation across audience insight, brand tracking, and advertising evaluation! This award-winning insights consultancy blends behavioural science, analytics, and creative storytelling to help clients understand people, culture, and communication. They work with some of the UK’s biggest names in media and entertainment, including major broadcasters and radio networks As Research Director, you’ll: Lead end-to-end ad effectiveness and media measurement projects, from design to delivery Partner closely with senior leadership to shape research strategy and business growth Work with key clients across TV, audio, and digital channels to translate data into compelling, strategic insights Proven expertise in Ad Effectiveness and Media Measurement across TV/AV, digital, and social platforms Ability to balance hands-on project delivery with leadership and commercial responsibilities