Reseller Development Manager

Executive Opportunity: Reseller Development Manager

Location: United Kingdom

Reports to: Sales Management Director

Industry: Materials Handling Equipment (MHE) / Industrial Sales

Function: Strategic Channel Development | Sales Leadership | Market Expansion

About the Role

A forward-thinking leader in the materials handling sector, is seeking a dynamic and commercially astute Reseller Development Manager to spearhead the expansion of our UK reseller network. This pivotal role is designed for a strategic leader with a proven track record in channel development, sales enablement, and market penetration.

As the Reseller Development Manager, you will be entrusted with identifying, onboarding, and nurturing high-potential resellers across key UK geographies. Your mission: to drive a 5% increase in market share by delivering a compelling value proposition that benefits both our partners and the wider group.

Key Responsibilities

• Strategic Channel Expansion: Identify and establish new reseller partnerships in high-opportunity regions, leveraging insights from internal teams and market intelligence.
• Sales Leadership: Develop and execute robust business plans to meet and exceed sales targets, driving growth in market share and brand visibility.
• Performance Management: Lead performance evaluations, provide coaching, and implement improvement strategies to elevate reseller effectiveness.
• Training & Enablement: Deliver impactful training programs to enhance product knowledge, sales techniques, and customer engagement.
• Market Intelligence: Monitor trends, competitor activity, and customer needs to inform strategic decisions and uncover growth opportunities.
• Operational Excellence: Collaborate with resellers to optimize inventory, streamline order fulfillment, and accelerate revenue recognition.
• Compliance & Governance: Ensure adherence to corporate policies, safety standards, and operational guidelines across the reseller network.

Ideal Candidate Profile

We are seeking a high-calibre professional with:

Essential Experience & Skills

• Deep expertise in Materials Handling Equipment (MHE) and related market segments
• Demonstrated success in reseller/dealer sales operations
• Strong commercial acumen and business development capabilities
• Exceptional communication, negotiation, and stakeholder management skills
• Self-driven, results-oriented, and capable of operating autonomously
• Structured approach to planning, reporting, and execution

Desirable Attributes

• Business qualifications and advanced proficiency in Excel and PowerPoint
• Experience managing high-value, high-volume sales projects
• A collaborative mindset with the ability to thrive in a team-oriented environment

Core Competencies

• Personal: Accountability, adaptability, initiative, attention to detail
• Business: Strategic thinking, customer orientation, market focus, creative problem-solving