PR and Media Relations Manager

PR & Media Relations Manager Remote one day a month on site (Newcastle-under-Lyme office) A well-established British consumer brand with a strong heritage and growing international presence is looking for a commercially minded PR & Media Relations Manager to take ownership of a newly created role focused on building brand awareness, credibility and authority through proactive, story-led PR. This is not a traditional press office role. It is about finding the story, creating the angle and driving meaningful earned media that supports brand growth and ecommerce performance. You will play a key role in positioning the brand as a trusted voice across areas such as sustainability, consumer health and home lifestyle. The Role Develop and deliver a proactive PR and media strategy aligned to commercial and ecommerce goals Build strong relationships with national, consumer and trade media Identify and create compelling news angles using data, trends and insights Pitch stories, products and expert commentary to secure high-quality earned coverage Lead the day-to-day press office function and manage media enquiries Support product launches, campaigns and key brand moments Create press materials including releases, pitches and thought leadership content Translate technical product information into clear, engaging consumer stories Work closely with content, ecommerce and SEO teams to maximise impact Track and report on PR performance including coverage, backlinks and traffic About You Proven experience in PR, media relations or press office roles Strong experience working with consumer brands, ecommerce or lifestyle sectors Confident pitching to national media and building journalist relationships Excellent writing and storytelling skills Experience delivering data-led PR campaigns and generating newsworthy content Commercially aware with an understanding of how PR drives brand growth and SEO Proactive, creative and comfortable working in a hands-on, fast-paced environmentAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data