Marketing Officer/ Senior Officer - Retention

The Marketing Officer/Senior Marketing Officer (Retention) at CBM UK is an important role in making our life-changing work possible. Advertised at Officer or Senior Officer level (subject to experience), the role delivers direct and digital fundraising appeals to existing individual supporters, high value donors, and churches to drive donations and grow awareness, through creative and impactful fundraising communications.

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Key responsibilities:

The position holder is responsible for developing fundraising campaigns for individual supporter audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages.

Working closely with the Head of Marketing and across the Fundraising & Communications team, the Marketing Officer/Senior Marketing Officer (Retention) is responsible for planning and delivering a significant marketing programme, carrying out fundraising campaigns to existing supporters across multiple channels, including direct mail, email, and telephone.

Cultivation appeals (60%)

a.    Deliver regular and inspiring off-line direct marketing campaigns to existing supporters on time and within budget. The role holder will plan, co-ordinate and prepare fundraising appeals. This involves creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.

1. Lead on the delivery of online appeals and updates, including the planning and coordination of mass supporter emails.
2. Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms. Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
3. Lead on the planning and implementation of feeding back to existing supporters on our work as part of their donor journey, through leading on CBM UK’s supporter newsletters, e-news and prayer diaries.
4. Prepare internal marketing materials for CBM UK colleagues and provide briefings for supporter facing teams ahead of each campaign.
5. Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses. Source new agencies and suppliers as appropriate.

High donor fundraising (20%)

1. Lead on CBM’s high donor fundraising programme, through planning and managing regular communications and fundraising asks to this segment of supporters, working towards achieving annual income growth targets.
2. Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including personalised communications through phone, email and post.

New product testing (10%)

1. Proactively test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.
2. Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.

Planning and reporting (10%)

1. Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activities.
2. Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.

Other

1. Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
2. Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
3. Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
4.  Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
5. Occasional out of normal office working hours. Occasional travel in the UK and possibility of travel internationally. xwzovoh

Please download the recruitment pack for full details.