International Brand Manager

International Brand ManagerGlasgow – Office Based45,000 - 50,000A well-established UK business that is expanding fast across Europe. It is taking its product into France and Spain now, Germany is next, and more markets will follow. To drive this, they need an experienced Brand Manager to own the brand across these new territories.This is a high-profile role with real visibility.

You’ll work closely with the senior leadership team and play a central part in building the brand across Europe from the ground up.The roleTake ownership of European brand development, keeping positioning consistent while making sure it lands locallyManage a network of in-country marketing agencies day to day. You’ll brief them, challenge their thinking, set KPIs and hold them to account on quality, timelines and ROITurn the wider brand strategy into clear marketing plans, budgets and activity calendars for each territoryLead social and digital growth across Facebook, Instagram, LinkedIn, TikTok and YouTube, working with the agenciesBuild trade media relationships and develop influencer and industry partnershipsPlan and deliver a calendar of European events, exhibitions and roadshows alongside the Events ManagerBuild a central content library and keep a steady flow of photography, video, case studies and testimonials coming inCoordinate activity with the international sales teams and keep senior stakeholders updated on performanceWhat you’ll bringGerman speakingPrevious international brand management experience. A track record of managing external agencies, ideally across several marketsStrong project management skills, with the confidence to juggle multiple territoriesA good grasp of digital, social and content, plus experience with PR or specialist mediaCommercial awareness and comfort working with performance dataIf you’re a proactive brand marketer who wants to help build a market-leading brand across Europe, get in touch with Kerry McFarlane at kmcfarlane@weareninetwenty.com for a confidential conversation.