Digital Marketing Officer

Digital Marketing Officer

Howell’s School, Llandaff, Cardiff. Fixed‑term contract until approximately April 2027, 4 days per week, start date as soon as possible. Salary: £27,171 pro rata.

About the Role

We are looking for a Digital Marketing Officer to support pupil recruitment and retention by planning, creating and delivering high‑quality digital content and campaigns across web and social platforms, in line with the School’s marketing strategy.

The successful candidate will proactively source, create and publish engaging content across digital channels, develop and manage digital campaigns – including email, social media and paid advertising – and use storytelling, photography and video to showcase school life. They will manage and grow the School’s social media presence (e.g., Instagram, Facebook, LinkedIn) and build creative, audience‑focused campaigns that inform, engage and inspire.

Key Responsibilities

• Plan, create, and deliver high‑quality digital content and campaigns across web and social platforms.
• Source, create and publish engaging content across digital channels.
• Develop and manage digital campaigns, including email, social media and paid advertising.
• Use storytelling, photography and video to showcase school life.
• Manage and grow the School’s social media presence (e.g., Instagram, Facebook, LinkedIn).
• Build creative, audience‑focused campaigns that inform, engage and inspire.

Skills, Qualifications & Experience

• Proven experience in a digital marketing role.
• Excellent writing and communication skills.
• Experience managing social media channels and campaigns.
• Knowledge of SEO, analytics tools and paid advertising platforms.
• Experience using CMS systems and digital marketing tools.
• Strong organisational skills with attention to detail.
• Ability to analyse data and inform campaign decisions.
• Creative, proactive and able to generate ideas independently.
• Confident working with a wide range of stakeholders.
• Ability to manage multiple priorities and meet deadlines.

About Howell’s School, Llandaff

Howell’s School, Llandaff, is one of the oldest girls’ schools in Wales, having opened in August 1860. The school now caters for girls from the age of 3 to 16 and girls and boys 16–18. Since 1980 it has been a member of the Girls’ Day School Trust, the largest organisation of independent schools in the UK. Its 25 member schools all have a reputation for consistently high academic standards, superb pastoral support and enviable co‑curricular programmes.

Benefits

• Access to extensive professional development opportunities.
• Training grants for qualifications.
• Generous flexible private pension scheme.
• Free life assurance benefit.
• Discount of up to 50% on fees for children at GDST schools.
• Interest‑free loans for training, computer purchase loans and travel season ticket loans.
• Cycle to Work scheme.
• Competitive terms and conditions of employment.

Equality, Diversity & Safeguarding

GDST is a Disability Confident committed employer and is committed to equal opportunities in employment, training and development through an Equal Opportunities Policy. GDST is committed to diversity, inclusion and real change: a family where every individual is valued, respected and included. The Girls’ Day School Trust also promotes the welfare of children and requires applicants to undergo child protection checks appropriate to the post, including online searches, checks with past employers and the Disclosure and Barring Service.