Content Strategist

Content Strategist
Location
London
Business Area
Product
Ref #

Description & Requirements
Bloomberg is a leading provider of news and financial information. The News Product, Technology and Publishing team develops solutions that give Bloomberg Terminal customers access to the most critical information impacting financial markets from more than 200,000 news and social media sources.What’s the role?We are looking for a dynamic, analytical and commercially-minded Content Strategist to help prepare social media and news content for an agentic AI future.In this role, you will work within the Content & Audience Strategy team to shape how news, analysis and expert content should evolve as client workflows become increasingly AI-mediated.You will help translate customer needs, market trends, product priorities, audience data and editorial expertise into clear content strategies that guide product, use case, sourcing, metadata and measurement decisions.This is an individual contributor role reporting into the Head of Content Strategy. The team is responsible for shaping Bloomberg’s content strategy across regions and subject areas, ensuring content on the Terminal remains relevant, trusted and impactful for clients. The broader team works closely with newsroom, product, technology, data, research, sales and marketing partners to align content strategy with client needs and Bloomberg’s business priorities.Your initial focus will include developing a new approach to sourcing and structuring influential expert voices in the market, as well as developing sustainable commercial models for this content. As market commentary becomes more distributed across newsletters, independent analysts, expert communities, social media and other external platforms, Bloomberg has an opportunity to identify, evaluate and integrate high-signal perspectives into Terminal workflows. This role is about helping Bloomberg’s content become more useful to human readers and more legible to AI systems. That means thinking carefully about client workflows and needs, structure, metadata, event identity, source authority, signal quality, client intent and how content is retrieved, cited and recomposed in AI-powered workflows.We’ll trust you to:Develop clear, evidence-based content strategies for priority areas of Bloomberg’s offeringHelp prepare Bloomberg’s content for agentic AI workflows, where systems proactively surface, contextualize and help clients act on informationTranslate broad strategic questions into practical recommendations for content, product, personaS, sourcing, metadata and measurementClarify what content needs to exist, how it should be structured, and what metadata or classification is required for AI systems to retrieve and interpret it accuratelyDevelop frameworks for identifying, evaluating and sourcing influential expert voices, including independent analysts, specialist commentators and other market-relevant perspectivesHelp define source selection criteria, credibility signals and governance models for externally sourced expert contentUse audience insights, usage data, client feedback, competitive analysis and editorial judgment to identify content gaps and opportunitiesCreate concise strategy documents, recommendations, frameworks and briefing materials for senior stakeholdersPartner with newsroom, product, data, engineering, sales and other teams to turn strategy into practical next stepsHelp define what success looks like for content strategies, including client outcomes, usage signals, AI retrieval quality and business impactMaintain alignment across teams by turning complex, cross-functional issues into shared language and clear decision pointsYou’ll need to have:Experience in content strategy, news strategy, editorial strategy, product strategy, audience strategy or a related field5+ years of experience in news, financial information, social media, product, research, strategy or another fast-moving content environmentStrong understanding of how professional audiences use news, commentary, analysis and market information to make decisionsStrong interest in how AI is changing the way clients discover, consume and act on news and informationAbility to turn complex content and product questions into clear strategic frameworksStrong written communication skills, with the ability to produce crisp, structured documents for senior stakeholdersStrong analytical judgment, including comfort working with both quantitative data and qualitative evidenceAbility to work across editorial, product, data, technology and commercial teamsComfort operating in ambiguous areas where the answer is not yet obvious and the work requires discovery, synthesis and judgmentStrong organizational skills and ability to move several strategic workstreams forward at onceWe’d love to see:Familiarity with financial markets, business news or professional information productsExperience developing strategy for content products, news workflows, content classification, metadata, discovery or user engagementUnderstanding of real-time news workflows, including alerting, monitoring, breaking news, escalation and follow-upFamiliarity with AI-mediated search, retrieval, summarization or answer experiencesExperience thinking about how unstructured content can be made more structured, discoverable and reusableUnderstanding of how client segments differ in their news needs, from real-time decision makers to deep research usersExperience using audience data, product analytics or client research to shape recommendationsAbility to balance editorial judgment, client utility, product feasibility and commercial impactA collaborative mindset and ability to influence without direct authorityComfort working in a high-paced, demanding and evolving environment If indicated, please note that years of experience are a guide; we will consider applications from all candidates who can demonstrate the skills necessary for the role.
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