Marketing Operations Assistant

Marketing Operations Assistant (Growth & Insights) Location: Horncastle (Office-based) Salary: £30-35k DOE Hours: Monday to Friday, 9am-4pm Holiday: 31 days including bank holidays Overview Barker Ross are looking for an ambitious and detail-oriented Marketing Operations Assistant to support our client's growth strategy through data-driven insight, research, and targeted marketing initiatives. This is not a client-facing or sales role. Instead, the position sits within a operations and marketing function, focusing on internal delivery, campaign support, and continuous optimisation of lead generation activity. Working closely with the Marketing Manager and wider team, you will play a key role in executing short-term initiatives, analysing performance, and improving how we attract and convert the right audiences. Key Responsibilities Market Research & Insights Conduct research across industry trends, competitors, and target markets Analyse data and produce actionable insights to inform marketing strategy Monitor market changes and identify opportunities for growth Present findings to support business decision-making# Campaigns & Lead Generation Support Execute targeted, short-term marketing initiatives to generate qualified leads Support segmentation and audience targeting to improve campaign effectiveness Monitor and evaluate campaign performance, recommending improvements Contribute to ongoing optimisation of lead generation activityCRM & Marketing Operations Manage and optimise CRM workflows, automations, and lead flows Analyse performance data to improve efficiency and conversion rates Maintain accurate data and ensure effective tracking of campaign activity Support the development of scalable marketing processes Marketing Support Assist the Marketing Manager with day-to-day marketing initiatives Contribute to longer-term brand and marketing projects when required Collaborate with internal teams to support business-wide objectives Skills & Experience Degree in Marketing, Business, or related field (or equivalent experience) Experience or strong interest in marketing operations, data, or analytics Understanding of core marketing principles and lead generation concepts Strong analytical skills, with experience using Excel and CRM systems Highly organised with excellent attention to detail Proactive, self-motivated, and comfortable working in a fast-paced environment Strong written and verbal communication skills About the Role This role is ideal for someone who enjoys working behind the scenes to drive results through insight, structure, and continuous improvement. You will not be responsible for managing client relationships or direct sales activity but instead will play a crucial role in enabling business growth through effective marketing operations. Why Join? This is an opportunity to join a forward-thinking, ambitious company focused on growth and market leadership. You'll gain exposure to a wide range of marketing activities while developing strong analytical and operational expertise in a high-impact role. Barker Ross Group values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application. For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies we are acting as an Employment Agency, and when advertising temporary/contract vacancies we are acting as an Employment Business