Head of marketing

Confidential search:  Head of Marketing  Bedfordshire / Hybrid Working Up to £100,000 basic + bonus + benefits A premium multi-site care provider is looking to appoint an experienced Head of Marketing to lead strategy and delivery across a growing portfolio of luxury care homes. This is an opportunity to join a business that has built a strong reputation around beautifully designed environments, relationship-led care, and an innovative approach to later-life living. With continued growth and new openings planned, marketing is seen as a key commercial driver across the group. You’ll take ownership of the full marketing function, leading a small team while shaping brand presence, customer acquisition, enquiry generation and local market performance across multiple locations. The Opportunity This is not a role focused on vanity metrics. Your work will directly influence occupancy, reputation, lead quality and growth. You’ll work closely with senior leadership, operational teams and location-based sales/admissions teams to create campaigns that genuinely move the dial. Key Responsibilities Own and deliver the group-wide marketing strategy across a portfolio of homes Drive digital performance across website, PPC, SEO, paid social and CRM campaigns Increase high-quality enquiries and customer acquisition Support new site launches and growth projects Lead local marketing activity for individual homes and regions Strengthen brand positioning within a premium private-pay market Manage agencies, budgets and ROI reporting Coach and develop an internal marketing team Work closely with operational leaders to align marketing with occupancy goalsIdeal Background We are especially interested in candidates from: Care homes Retirement living / later living Home care Private healthcare Hospitality or premium multi-site consumer sectorsWhat You’ll Bring Proven senior marketing leadership experience Multi-site or portfolio marketing responsibility Strong digital acquisition expertise Commercial mindset with measurable results Team leadership capability Ability to combine strategy with hands-on execution Confidence working with senior stakeholdersWhy This Role Stands Out High-impact leadership role Premium, customer-led sector Growing portfolio with future openings Strong executive visibility Hybrid flexibility Opportunity to shape the next phase of growthLocation Hybrid role with c.2 days per week in Bedfordshire HQ, home working, plus occasional visits to operational sites. Confidential Search This assignment is being managed confidentially and exclisively. Full company details will be shared with shortlisted applicants. Apply If you’re a commercially driven marketing leader who wants to build something meaningful in a premium growth sector, we’d welcome a discreet conversation